Bluey’s World Brisbane — Attraction in Brisbane City

We visited Bluey’s World today and were pleasantly surprised by the experience. It’s clear that a lot of thought and effort has gone into creating this space, and while some reviews seem to undervalue that effort (seriously, it's worth the ticket price given the sets, production value, actors and other factors), we were impressed. That said, there are a few areas for improvement that could make the experience even better.

Inside the Tour First, a heads-up: photography is strictly prohibited during the tour. An attendant in plain clothes follows each group to ensure no one takes pictures, and while I understand this policy, I don’t agree with it. Allowing photos could enhance the experience, especially given the ticket price. I would have loved a snapshot of my son in Bluey’s bed or under the family tree, and it’s disappointing that these moments can’t be captured.

At the start, you’re given a QR code for professional photos taken throughout the tour. You’ll use this code at the end to view and purchase your pictures. Groups are then split into two lines—left and right. I’d recommend going right, as our gnome guide, Ronda, was wonderfully energetic and engaged with the children. They seemed to lead more activities and kept the group entertained.

The tour takes you through 10 themed rooms: Hallway, Living Room, Pillow Fort, Bedroom, Dance Room, Kitchen/Lounge/Backyard, Creek, Starry Night, and finally a photo opportunity with Bluey and Bingo. Unfortunately, the photo booth machine for our session was broken. If this happens to you, ask the attendants to take you to another group’s photo area—they’re very accommodating.

Room Experiences Each room allows about six minutes, which is usually enough, though we felt rushed in the Pillow Fort. Activities in each area are creative and fun—searching for hidden long dogs, decorating pavlova in the kitchen, or exploring the backyard. However, older children tended to dominate some activities, like Keepy Uppy with the balloons, leaving little ones like my two-year-old struggling to join in. The gnomes do their best to ensure everyone gets a turn, but don’t hesitate to grab a stray balloon for your child if needed.

Safety is well-considered, with items like drawers and decorative items glued down. However, more inclusive options, like a sensory-friendly session for quieter or disabled children, would make the experience even better. My son, who is more reserved, found it hard to process some rooms before being hurried to the next, and he didn’t engage much with the actors due to the more dominant behaviour of other kids.

After the Tour The tour ends in a large open space featuring a play area, food stalls, coffee, and a gift shop. This is where you collect your photos—just remember to get the physical copies if you want digital access. I am of the opinion that at least one digital copy of your photos should be sent straight to your email as part of your entry, but I also understand this is a business.

The food was of good quality, and the ice cream was fantastic—highly recommended! Drinks, however, felt a bit pricey for the portion size. The gift shop was as expensive as you’d expect. I spent $180 on three shirts, a floppy bunny (which is a great size), and a hat, but the quality is great.

Suggestions for Improvement A sensory-friendly session in the mornings or afternoons would be a great addition for quieter or neurodiverse children. Extending the sessions by 5–10 minutes would also help ensure everyone has a chance to fully engage with each room.

Overall, my son enjoyed the experience, but more inclusive measures would have made it easier for my daughter to participate. There’s a lot of magic here, and with a few tweaks, Bluey’s World could be even...

Summary: A beautifully designed but underwhelming experience. Great for locals looking to mix up your normal playground and coffee but not worth travelling interstate for.

Bluey’s World promises an immersive walk-through experience, but while it shines in visual design, it struggles to deliver an engaging and interactive journey.

The Experience (45 minutes) The concept is simple: guests are led through different rooms of Bluey’s house while searching for the beloved character. However, the execution is flawed. The guides—who should be the heart of the experience—lack microphones, making it nearly impossible to hear them over the background music, which is deliberately loud to mask the echo of other groups. The result? A confused audience with little grasp of the unfolding narrative. After checking with others in my group, I realized that no one knew what was happening.

Set Design & Interaction Visually, each room is stunning and feels true to Bluey’s world. Unfortunately, that’s where the magic ends. Interaction is minimal—many elements are off-limits, and with only about seven minutes per room, there’s little time to engage. Older children seem bored, parents hover awkwardly, and younger kids struggle to find fascination in just looking at things. Disappointingly, there’s also a notable lack of familiar characters throughout the journey, making it feel more like a generic kids’ playhouse than a Bluey experience. Adults can spend a moment in each place searching for the infamous LONG DOG.

Meeting Bluey & Technical Issues The anticipated highlight—meeting Bluey—was a letdown. Knowing we’d only have about 60 seconds with her, I spent the entire experience preparing my three-year-old for the inevitable disappointment. Worse still, the camera system was broken, meaning we left without an official photo, making the brief encounter feel even more hollow.

The Final Play Area & Facilities The saving grace was the neighborhood-themed playground. Unlike the rest of the experience, this area allowed for actual play and interaction, featuring charming nods to Bluey episodes. The menu at the café was child-friendly, catering to fussy eaters, and the inclusion of toddler-friendly toilets was a thoughtful touch. I was finally able to relax, snack, and enjoy some genuine moments with my kids.

The Merchandise Store Expecting to reward my children with a Bluey toy, I was surprised to find the store stocked only “Bluey’s World” merchandise—not standard Bluey toys. This resulted in a detour to Kmart to fulfill my promise, which could have been avoided with a better-stocked shop.

Final Verdict At $50 per person, Bluey’s World offers a visually stunning but underwhelming experience. Brisbane locals might enjoy it as a fun day out, but it’s not worth traveling for. To improve, the experience needs:

A clearer narrative with better storytelling More interactive elements More appearances (or at least digital moments) featuring Bluey and other characters Improved guide audio or a shift towards tech-based storytelling

With adjustments, Bluey’s World could be a magical adventure, but as it stands, it’s a beautifully crafted yet almost forgettable...

I took my youngest son today and despite being worried about a few very negative reviews, we absolutely loved it. It is true what a lot of people say. It does feel a little bit rushed, even though it’s just short of an hour that you’re in during the tour stage. Some of the scenes are so well done, that we could have happily spent a lot longer playing in the garden, kitchen, cubby house, creek, etc. But at the same time, I don’t feel that took away the magic of the experience, that some felt that it did. They clearly say “no phones” at the start, and this is welcome as you need to keep an eye on your kids, as they could easily disappear, if you’re not paying attention. I nearly lost mine without even looking at my phone once, as he was so excited to meet Bluey and Bingo at the end and forced his way past the guides. 😑 There was no large queue when we got there at about 9:50am for the 10am show. And we just missed joining the first group that we got to (they limited the group sizes, before they take each group through). We didn’t mind though, and the group sizes are great as you really do get space for kids to run around, rather than feel like you’re queueing up all the time to look at things. The actors were great and very good with the kids, and the storyline is really good with plenty of nods to past Bluey episodes. At the end, you get a little photo op with Bluey and Bingo, and then you have the gift shop, cafes and playgrounds to peruse for the remaining hour. Someone previously commented on how expensive the shop was, but I didn’t see that myself. Everything seemed fairly reasonably priced to me, compared to a Disneyworld, Movieworld, etc. And there were plenty of items exclusive to Bluey’s World that you can’t purchase elsewhere. Parking was easy. Next time we’ll take the Citycat though, just for the experience. We didn’t try the food, so can’t comment on that, but played in the playground for a while which was really for younger kids, and the bigger ones seemed a bit more of a hazard to the little ones, especially on the part clearly signed “1-3 year olds”. Just a note of caution, they have a large climbing frame with multiple slides, ladders and bridge. The final, yellow slide has a very short wall at the top, which my 3 year old was peering over, at nearly waist height. I would recommend supervision of your little ones here, as it looked like a falling hazard. One mother told her son off for continuously leaning over it, who was bigger than my boy, so she was obviously worried about it as well. Great experience though. Peak time prices are probably a bit steep (we went off peak) and the only other thing that I felt was a bit pricey, were the photographs that you can have paper framed, or put into a magnet. The magnet was $40, but a decent size. Then digitals of the same shot, were an extra $19. I think if you purchase the photo, you should get the digital copy for free. Would definitely be more of an incentive for people not wanting to...