Well-marketed but in reality it’s not what it seems. There was a considerable language barrier, their English is not great. I wanted to give myself into the hands of this amazing professional colourist, I basically said I want my hair less boring overall, maybe some highlights and lowlights to add dimension to my hair colour, but to stay a brunette. he proceeded to show me photos of aggressive bleach blonde ombré so I specified that I didn’t want it too blonde. They seemed really confused. They did a bleach strand test which they said they would check in 10 minutes, but they left me sitting there for half/hour so I had to catch the staff and remind them to check it multiple times. When Mounir finally came back to check it the test strand stretched and melted like chewing gum. They still proceeded to do a balayage (seems like the only thing they know how to do?) The lighting inside the salon is dull and cool-toned so your hair colour in the end looks good in the mirror. Also whatever leave-in products they used combined with a professional blow-out makes the texture and the ends of your hair look good. But when you leave the salon and look at it under any other light - your hair is uneven colours of the rainbow. After I washed my hair once or twice at home, all the blue/purple toner washed out instantly and I was left with bright yellow and extremely dry, dead hay-like ends which started to split everywhere just a couple of weeks later. They didn’t even suggest for me to buy any maintenance products to use at home to maintain the ends and toner colour. Tiny trim off the ends which took 2 minutes. All that for $400. The staff were not very attentive. Wi-fi wouldn’t connect. Clients smoke inside. If it was a much cheaper less-hyped salon I wouldn’t give it such a low rating. But for this price it ruined my hair and I have to cut it off. Sorry but not sorry