The LEGO® Store Leicester Square — Attraction in London

This place is hell on earth. Went to make a figure with my partner of ourselves and I couldn’t regret it more. We went on a quieter day and time as to avoid the weekend which would have just made it all so much worse, but it was still jam packed. They let way too many people in at a time.

Parents here have a total lack of parenting skills. They let their kids run wild, cut queues, stand right next to you as you’re making your figure - just watching with absolutely no personal space. One even grabbed me. And their parents stand there watching with them too, doing nothing. Wants a nice cute experience, but clearly not. It’s just full of tourists who have no concept of politeness. And when I said excuse me can you parent your child as to not touch strangers, they didn’t even understand the problem. Ridiculous.

They also have no queue systems in the store other than the tills. There are only six screens up stairs to make your figure but many many people waiting for a screen, so screw waiting politely for one everyone just shoves and pushes to get one. Make a queue system immediately.

It is the same for the cheaper version where you can make 3 figures for £7. Absolutely no limits of people per time, kids grab as many things as they want/can, often grabbing you and asking for your items. The lack of parental skills is truly astonishing. And although they are not allowed to grab an unlimited amount of items, there is no staff intervention and so there is nothing left for anyone else.

I therefore wouldn’t bother with the £12 option. They don’t really sell you the reality of what it is. You don’t make your whole figure on there or personalise or customise it to look like you. You simply draw on a plain top. None of the tops are nice or cute and that is all you get to customise. Draw your name on a top with a heart maybe for £12. You only get the torso for £12, as everything else you change in the customise section. Just get 3 for £7 and save yourself.

The main problem is once you’ve paid to make your figures, the options are terrible. Staff told me it is all the random, unsold, unwanted figure items that are there and none of the nice items. So if you’re coming to make a lookalike you have 0 chance. If you want a robot superhero zombie on a surfboard, you’ll be fine, as long as they’re bald. Girls are all forced to have the same hair which none of them looked like and the outfit...

Quick tip: there is a space station in the lego store and there will be a puzzle, you get a prize if you crack the code. The code/password will be at the end of this review.

As a lifelong LEGO enthusiast, I was thrilled to visit the LEGO Store located in the heart of London's bustling Leicester Square. This flagship store is a mecca for LEGO fans of all ages, offering an unparalleled shopping experience that immerses you in the colorful, imaginative world of these iconic building blocks.

Upon entering the store, you're immediately struck by the sheer scale and attention to detail. The store's layout is designed to inspire creativity, with towering displays of the latest LEGO sets and collections arranged in a visually stunning manner. From the iconic LEGO minifigures lining the walls to the larger-than-life LEGO sculptures adorning the space, the attention to detail is truly remarkable.

One of the store's standout features is the "Pick a Brick" wall, which allows you to curate your own selection of LEGO bricks and elements. With an impressive array of colors, shapes, and specialty pieces, this section is a DIY-er's dream, perfect for bringing your custom creations to life.

The staff at the LEGO Store Leicester Square are equally impressive, with their deep knowledge of the brand and genuine enthusiasm for all things LEGO. Whether you're seeking guidance on the latest sets, looking for building inspiration, or just want to chat about your favorite LEGO themes, the team is always happy to assist.

In addition to the vast selection of LEGO sets and merchandise, the store also features interactive displays and experiences that cater to both children and adults. The LEGO "Build a Minifigure" station, for instance, allows you to customize your very own minifigure, while the immersive LEGO movie projection area transports you into the world of your favorite LEGO films.

Overall, the LEGO Store Leicester Square is a must-visit destination for any LEGO enthusiast visiting London. With its unparalleled selection, engaging experiences, and knowledgeable staff, it's a true temple of brick-building bliss. Whether you're looking to expand your collection, find the perfect gift, or simply bask in the joy of LEGO, this store is sure to leave you inspired and eager to embark on your next LEGO adventure.

Password to the space station to get a free...

Visiting the LEGO Store at Leicester Square in London is an absolute must-do for families exploring the city. This isn't just any toy store; it's a vibrant, imaginative world where iconic London landmarks are reimagined in LEGO form, and creativity knows no bounds. The experience of stepping into this LEGO wonderland with your children is one that will enrich your London trip, making it an essential addition to your photo album and travel itinerary.

One of the store's most enchanting features is the life-size LEGO models that dot the premises, including a dazzling rendition of a London Underground tube carriage. These incredible displays are not only perfect for captivating photos but also offer a unique, hands-on way to engage with the sights and symbols of London in a playful and memorable manner.

A fascinating tidbit about the LEGO Store at Leicester Square is that it's one of the largest LEGO stores in the world. But the true magic lies in its unique installations, like the detailed model of Big Ben, which took an astounding 2,280 hours to build and comprises over 344,000 individual LEGO bricks. This meticulous craftsmanship showcases the boundless possibilities of LEGO and ignites the imagination of both young and old visitors alike.

The store also features an interactive "Mosaic Maker" that allows you to create your own LEGO portrait, a novel souvenir that captures the essence of your family's adventure in London. This, along with the opportunity to dive into bins of LEGO bricks to build your own creations, makes the LEGO Store at Leicester Square a dynamic space where fun and creativity meet.

Including the LEGO Store in your London visit offers a playful pause in your sightseeing journey, providing a space where kids can be kids (and adults can be kids again, too). It's a place where the family can come together, share laughs, and let their imaginations run wild. So, make sure to carve out time for this delightful destination — your photo album, and your hearts, will be all the...