Treasure Isle — Attraction in Cary

A Rare Gem in Retail Jewelry – Honest, Welcoming, and Genuinely Knowledgeable

I feel compelled to share my experience at Treasure Isle in Cary to offer a more accurate, fair, and informed perspective—especially in light of one recent misleading and frankly disappointing review.

I’ve been a loyal client of Treasure Isle in Cary for over 7 years, and it’s truly one of the best-kept secrets in the Triangle when it comes to jewelry. This is not your typical retail jewelry store—and thank goodness for that. Diane and Steve offer a rare combination of warmth, integrity, and deep knowledge that you simply don’t find in many jewelry stores today.

Whether you’re coming in for a simple watch battery replacement or browsing their elegant selection of fine jewelry, you’re treated with respect and care. There’s no pressure, no pretentiousness—just real people who love what they do and know what they’re talking about.

They carry an impressive selection of high-quality genuine gemstones and diamonds, including the increasingly popular lab-grown diamonds and gems. These pieces are not only stunning and high-grade, but ethically sourced and fairly priced. Diane and Steve are jewelry-savvy professionals who are happy to guide you, educate you, and help you find exactly what suits your needs—with no upselling or judgment.

The Cary location is calm, welcoming, and refreshingly down-to-earth. It’s the kind of place where relationships are built over time—where they remember you, value your business, and take pride in getting things right.

If you’re looking for authentic service, expert advice, and a store that actually welcomes everyone—not just high spenders or diamond experts—Treasure Isle in Cary is where you want to be. I wouldn't trust my jewelry needs to...

I’m writing this review in response to the one-star rating shared below, which I believe doesn’t reflect the true character of the staff at Treasure Isle Jewelry.

I’ve been a customer of this store on and off for over 10 years. In that time, I’ve had nothing but consistently positive experiences with Diane and Steve, who run the shop. Diane is warm, knowledgeable, and genuinely enjoys connecting with customers—she’ll happily spend time chatting with you if you’re willing to wait your turn. Steve is one of the kindest and most thoughtful managers I’ve ever met in retail, let alone in the jewelry business.

I first came in to have my wife’s jewelry repaired and her stones appraised, and since then, I’ve brought in all kinds of precious pieces—necklaces, rings, bracelets—for repairs and adjustments. Steve and Diane have earned my trust completely over the years, and I wouldn’t take my valuables anywhere else.

They run a reputable, customer-focused shop with great attention to detail. If you ever experience a delay or feel like someone is unavailable, I truly believe it’s more a reflection of how much time they devote to each customer—not rudeness or neglect.

And just as a fun aside: the Corgi calendar on the wall? It’s there because Steve owns two Corgis. Anyone who raises Corgis has got to be a good person, right? 😊

Just my two cents—but I hope it helps give a fuller picture of the wonderful...

I went to Treasure Isle in Cary (late January '25) to have a watch battery replaced and a pair of earrings repaired. The woman working the counter never acknowledged me entering the store and then proceeded to act as if I was inconveniencing her as she continued having a conversation with the other person in the store (related to construction being completed on a home and travel disruptions due to weather). I didnt want to be disrespectful or distuptive of the other person or the conversation, but it's a small store, and I ran out of things to look at, so I stood at the counter and waited. When I was finally acknowledged (after about 5 minutes), I was told the repairs I needed could not be completed. I found it strange that a battery replacement could not be completed, but no biggie. She told me there is a location in Crabtree Mall and if they can't do it in the Cary location, it's sent to the mall. Based on my experience, I suggest skipping Cary and going straight to Crabtree Mall. It's a much...