Bill French Jewelers — Attraction in Copperas Cove

ATTENTION: EVERYONE READ THIS! I have been a customer of Bill French Jewelers for many years. I have also owned a business for 26 years selling jewelry to the United States military and their families. This gives me a unique and educated perspective on jewelers that you won't find in other reviews, I will share with you. Firstly, the biggest name jewelers nationally in all the shopping malls are not at all what they appear to be. They are cutting corners and using cheaper materials and components whenever possible. It's inexcusable considering their thousand percent markup. Bill French Jewelers utilizes the finest materials and components with no cutting corners and at a fair price. Secondly, the big name jewelers are sales people prioritizing making the sale. Bill French Jewelers are prioritizing giving you an honest and quality product along with the sale. Thirdly, the big name jewelers don't know the product beyond the basics. Bill French Jewelers knows everything about their product. Fourthly, the big name jewelers will be quick to tell you what they CAN'T do. Bill French Jewelers are quick to tell you what they CAN do. Fifthly, the big name jewelers aren't interested in providing jewelry repair services. It's not profitable enough for them. Bill French Jewelers provides jewelry repair services, as, it's part of being in the jewelry business. Charlie is in charge of jewelry repair. In all my years traveling the country within the United States military community, with my jewelry business, I have never come accross anyone as adept and skillful as Charlie. She is the most gifted person in jewelry repair I have ever met! In closing, I say that we need to support Bill French Jewelers. They are one of the last old school jewelers that have integrity in their business practices. If we don't, we may wind up with only the big name jewelers cheapening everything up, charging higher prices, and are not what they appear to be. Let's support Bill French Jewelers, everyone! Sincerely, Grant...

I've been to Bill French Jewelers twice and I experienced excellent service both times. I did not buy any jewelry although their selection is varied and pleasant to look at. Instead, I went for watch-related services. The first time, I had a watch that was losing time (very noticeably, not just the 140 sec that some lower-end movements tend to result in) even though I had just had the battery replaced with a high quality. The gentleman in the first encounter even tested the battery and informed me that the battery I had had plenty of juice left. I opted to have it replaced anyway, because that is the lesser of evils when problem solving with nicer watches. The watch has been running fine ever since (a Filson Shinola Scout Argonite 4220) made in Detroit, back when Filson weren't cheap bas*ards and didn't outsource their watches). Guess it just needed a newer battery. The cost was $10 and he went above and beyond. The second encounter was today, 30 December, with a very courteous woman, I'm sorry I did not catch her name. I needed two links taken out of a watch with a bracelet (Citizen Eco-Drive Weekender Chronograph CA4489-50E) that I received for christmas. It took four iterations to get it just right, she really made the extra effort. Three links and one clasp adjustment later, it was perfect. Talk about above and beyond! She didn't try to upsell me (a practice I really loathe) on anything and the cost was $10. I gave a tip which may be unusual, but for such an effort on such a small service--impossible not to show extra appreciation somehow. Maybe she'll get a tasty starbucks or something. I don't typically buy jewelry, but if I did, I likely would go to this jewelry business just based on the treatment experienced. I definitely will go for any watch needs that they are...

If you are looking for a jewelry store, I HIGHLY RECOMMEND Bill French's. They are incredible. I've been to plenty of jewelry stores, however none have had or kept my business like Bill's. They are incredibly good at what they do and the customer service is top notch.

I bought my wife's ring at the PX and I took it there for a resizing. During the resizing they identified that the diamond was set wrong and although not in danger of coming out, it just wasn't placed the best. Imagine my surprise when I had already spent 5k on the ring. I asked Bill to write me an estimate on how much to fix it and set it correctly, then I had them do the work and took the estimate and the receipt back to the PX. The PX reimbursed me for the service and my wife's ring looks incredible and is set correctly. They even did some custom rounding of the prongs that hold the ring in place so it's not as proned to snagging on things. The work was incredible, definitely affordable, and best of all, QUICK! My favorite part was they wrote down everything about the diamond with me witnessing it, so when they returned the diamond to me, it proved to be the same exact one I dropped off to them. Wow! I must say, that's an excellent touch of added costumer service that I've never seen before.

Me and my wife loved and trusted them so much, we instantly returned to them to make my ring. We ended up working with Liz for my ring and she was hands down exceptional. She really took her time working with me to help me get EXACTLY what I wanted and it fits EXACTLY how I wanted. I couldn't be happier. Bill's has forever won our loyalty and...