BMW of Morristown — Attraction in Morris Township

I recently purchased a new BMW 4 Series convertible. I can honestly say that it was the single best car purchase experience I have ever had in my life. I’m 56 years old, so do the math on how many cars I’ve owned. When done right, car ‘shopping’ can be fun, but as we all know, not always. Car ‘buying’ is always much more challenging. And sometimes downright awful. Hard to find the model you want, rude or inattentive salespeople. And when I know more about the car than they do – which is way too often, can be super frustrating. And then the time it takes to actually complete the transaction can be perplexing, lengthy and otherwise maddening.

I share all this because my experience at BMW of Morristown (an Open Road dealership) was the COMPLETE OPPOSITE of all that. It was just terrific! My salesmen (Brian Derosiers) and the sales manager (Mohammad Soheb) were incredibly friendly, helpful, and understanding of my situation and HIGHLY engaged. In terms of turnaround time, my circumstances were odd to say the least. As a snap decision (literally the day before), I decided to buy my wife a convertible. She’ll be 60 next year and I just beat cancer. So, it’s been a rough year on her and my family, but now that I’m cancer free, we’ll begin our next journey with this beautiful new car. That said, my lease to my current BMW was up in 2 days and I couldn’t locate a convertible with the exact features I wanted. I was crestfallen.

Now the best part: I know this might not happen every time, but it was incredible how fast Mohammad and Brian located the exact car I wanted, white with red interior and 20-inch two-tone rims. And they found the car in one day. The car was at another dealer, and they located, retrieved, and prepped the car in 36 hours. It gets better. It only took about 90 minutes to complete the paperwork, shift my insurance. It could have probably been even quicker, but I’m kind of chatty. Then Brian walked me through the car and I was on my way. But after he and Mohammad heard my story about my wife and my health, they handed me an enormous red bow for the hood of the car for my surprise, early birthday gift for my wife.

When my kids and I surprised my wife in the driveway (I had originally told her that the dealership gave me the car as a loaner), she was brought to tears – the good kind. I cannot say enough about Brian and Mohammad and the BMW of...

I recently had the pleasure of working with Debbie an exceptional car salesperson who made my experience of purchasing a slightly used (2024) vehicle truly outstanding. My journey began when I first saw the car online and submitted my contact information to express my interest. (My first time ever doing this, needless to say I was a little nervous) Soon after I received an email from Debbie, she provided her phone number and requested that I give her a call. After our initial conversation, she went the extra mile by sending me a detailed video of the car inside and out. This thoughtful gesture gave me a comprehensive look at the vehicle and helped me feel more confident about going to the dealership to see it.

The moment I arrived at the dealership, two hours prior to our scheduled appointment, her warm and welcoming personality put me at ease. She was not only polished and competent but also incredibly knowledgeable about the vehicle, answering all my questions with clarity. Her expertise helped me feel assured and optimistic.

One of the standout moments was when she went above and beyond to locate the second key for the car. See Initially, I was told only one key was available, which was a minor disappointment. However, about three weeks later, Debbie surprised me with the news that she had located the second key. This level of dedication and follow-through was truly impressive and showed how deeply she valued ensuring my satisfaction.

Her genuine concern for me as a customer really set her apart from so many other car sales people that I've encountered. After the purchase, she even took the time to call and check on how I was doing with the car. This thoughtful gesture demonstrated her commitment to building a lasting relationship, rather than just making a sale.

Overall, her combination of expertise, kindness, and dedication made the entire car-buying process a delight. I highly recommend her to anyone looking for a stress-free and enjoyable car-buying experience. She is a true asset to the dealership and a shining example of what excellent customer service looks like.

Thank you so much Debbie! I'm very happy with...

If you are in search for a seamless, no-pressure, kind, caring, and truly professional car-buying experience, Mr. Andrew Beifus is your guy. From the moment I called the dealership, Mr. Beifus, warm and respectful personality, spoke loudly over the phone.

The funny thing is I had called Mercedes Benz, two seconds before I had called BMW. There, I was connected to a salesman who also had the same name as Andrew. I had a five-minute chat with him and felt unwelcome and rejected. His tone was filled with hastiness, judgment and assumptions, so, I hung up and called BMW of Morristown.

At BMW of Morristown, I received the best Andrew you could ever find in the State of New Jersey. Mr. Beifus, went above and beyond to make sure I felt heard, informed, and confident in my decision. He provided exceptional service from the first telephone call to the moment I walked into the dealership, to the few days after I purchased my vehicle.

Mr. Beifus, is not just knowledgeable about every BMW model, he is passionate about matching you with the right car for your needs, lifestyle, and budget. He took the time to answer all of my questions (and there were many), offered honest insights without the usual sales tactics, and made sure every detail was handled with care and precision.

What really stood out was his transparency, responsiveness, and genuine desire to help. Whether it was arranging the perfect test drive, explaining features in depth, or making the paperwork process quick and painless, including making you laugh out loud, Mr. Beifus delivered "Severn-Star" service every step of the way.

Thanks to him, I am now driving the Sweetest Ultimate Driving Machine (as he would put it) I absolutely love. I would not hesitate to recommend Mr. Andrew Beifus to anyone, whether you are a first-time buyer or a long-time BMW enthusiast. He truly sets the bar for what a car buying...