Schell Museum of Brewing — Attraction in New Ulm

Even having lived in New Ulm for 7 years and visiting multiple times I have never once done the tour. I fixed that this round. Tours are held 3-4 times a day and cost $10 and can be purchased on the day 1 hour before the tours begin. On this particular day we were graced with a tour guide who was celebrating his 10th year retirement from the brewery to the day. His name was Tom. Tom is awesome.

The tour starts at the museum space behind the gift shop and Tom went though the history of Schell and the family. The museum is accessible without cost but you wont get Tom's narrative. It then moves on to parts of the brewery for an inside look at the mechanics and processes. It ends with a visit to their lower tasting room where you get to sample a flight of Schell's beers along with more history and background for each brew. For those who do not drink, there's Schell's 1919 Root Beer good for all ages. It concludes with a gift glass and a Schell's drink token good for a full pour. In other words, you get far more than your money's worth.

A few things to consider: Tom is a great storyteller and the tour history is deep but parts will stay in place for a good period of time so the tour is not constantly in motion There are some spots where background noise may interfere with your ability to hear the guide, especially in factory or if you are outside and there is background work being done Parts of the tour are quite brew technical and you are warned in advance about this The tour does not include the house and the garden (at least ours did not) The tour does not actually cover the museum although we were in it for the first part There is enough beer in the tasting section to obtain a decent buzz. Consume your volume judiciously.

The site itself has public access the awesome tap room and bar with food options such as very nicely priced pizzas and a wide selection of brew on tap along with mixed drinks. You have access to the garden and a view of the home as well. A gift shop and the general external facing grounds. A beautiful property.

Schell's is the 2nd oldest family run brewery in the US and is one of New Ulm's biggest attractions. If you live in New Ulm or visiting, this is a woirthwhi8le experience and the tour is optional but worth it for the tasting finisher alone.

And I got an awesome sweater on clearance. Nothing beats a functional souvenir! If I ever get to build a personal billiards room I will also need to get a Schell's neon sign, but note that they do not sell these. If you want one you will need to source one or have it custom built as they are no...

We had a fun afternoon driving the rolling country roads to New Ulm and touring the Schell's Brewery. We learned a ton about this 6 generation MNBrewery. We also got to try samples of some great Schells and Grainbelt beers and mozey around the beautiful grounds. The tour ended with a token to get a full beer of our choice. My favs of the day are Schell's Sangria and Grainbelt Blu Blueberry Lager beers...yum, yum, yum! 😋

If you go...plan to stay long enough to walk around their gardens and enjoy their beautiful decks/beer garden while drinking your beer, playing board games, or enjoying a pizza/pretzel. They also have a nice gift shop. It's definitely a hidden MN gem and worth the $10 tour price! The museum, grounds, gift shop, and beer hall are free if you don't want to...

We have never had more fun. We were the only 2 in the tour and totally loved our guide. Yummy beer tasting!! We have kids and friends we are...