Aarong Dhanmondi 2 — Local services in Dhaka Metropolitan

Bangladesh’s Premier Lifestyle Brand

Aarong is one of Bangladesh’s most renowned lifestyle brands, known for its high-quality handicrafts, traditional clothing, and commitment to promoting local artisans. Established in 1978 by BRAC, Aarong has played a crucial role in revitalizing the country’s rich heritage while creating sustainable livelihoods for thousands of artisans, particularly women from rural communities.

One of Aarong’s standout features is its diverse product range. It offers a variety of items, including handwoven sarees, salwar kameez, panjabis, home décor, jewelry, and leather goods. The brand specializes in traditional craftsmanship, such as nakshi kantha embroidery, jamdani weaving, and shital pati mats, which reflect the cultural heritage of Bangladesh. Aarong’s products are a blend of tradition and modernity, making them appealing to a wide range of customers, from locals to international buyers.

Beyond its products, Aarong is widely respected for its ethical business model. As a social enterprise, it operates under BRAC’s umbrella, ensuring fair wages, healthcare, and training for its artisans. This not only preserves age-old crafts but also empowers marginalized communities by providing them with sustainable employment opportunities. Unlike many commercial brands, Aarong reinvests its profits into social development programs, making it a business with a strong moral foundation.

Aarong’s retail experience is another aspect that sets it apart. Its stores are well-designed, offering a premium shopping experience with a mix of traditional and contemporary aesthetics. The brand has also embraced e-commerce, making its products accessible to a broader audience, including the Bangladeshi diaspora.

However, some customers find Aarong’s pricing to be on the higher side compared to local alternatives. While the quality and craftsmanship justify the cost, affordability remains a concern for middle- and lower-income consumers. Additionally, as the brand grows, maintaining authenticity and exclusivity can be a challenge.

Overall, Aarong is more than just a retail brand—it is a symbol of Bangladesh’s cultural richness and commitment to social responsibility. Its dedication to artisan empowerment, quality craftsmanship, and sustainable business practices make it a leader in the industry. Despite the pricing concerns, Aarong remains a beloved and trusted name, not just in Bangladesh but also among those who appreciate ethical fashion and traditional...

Dear Aarong,

I am writing to express my disappointment regarding an incident that occurred on September 29th at your Dhanmondi 2 branch. As a loyal customer and a big fan of Aarong products, I had visited the store at 7:45 AM with the intention of purchasing some items.

While browsing through the store, I came across the dairy product section, which I know is known for its high quality. With this in mind, I proceeded to pick up some dairy products. However, I was taken aback when a sales lady approached me in an unprofessional manner and forcefully grabbed the items from my hand. The way she handled the situation caused some discomfort in my wrist.

There were a few factors that contributed to my disappointment in this situation. Firstly, there was no salesperson present near the refrigerator to assist customers. It would have been helpful to have a clear indication that purchasing the dairy products had to be done through the store's reception. Secondly, the sales lady could have approached me in a more polite manner, asking if I needed any assistance with the product selection. Lastly, there appears to be a lack of training and proper management in the dairy product section, as the sales staff seemed unsure of how to handle customer interactions.

I hope you take this feedback into consideration and address the issues mentioned to ensure a more pleasant shopping experience for your customers in the future.

Thank you for your attention to...

Aarong Lalmatia is a premier shopping destination in Dhaka, offering a refined retail experience in a beautifully arranged multi-story outlet. Spread across several floors, the store showcases a rich assortment of traditional and modern Bangladeshi clothing, including silk, cotton, and jamdani sarees, panjabis, as well as jewelry, home décor, and handcrafted gifts—all reflecting meticulous local craftsmanship .

The store maintains a spotless, well-organized interior, making browsing effortless and visually pleasing. Each section is neatly displayed and thoughtfully curated . Staff members are courteous, knowledgeable, and attentive—ready to assist without being intrusive, which adds to the pleasant atmosphere .

While Aarong’s prices are somewhat above average, the premium quality, ethical production, and fair-trade values justify the cost. Most customers find the products to be well worth the price due to their authentic feel and craftsmanship .

Aarong Lalmatia’s ambiance is calm and inviting, with clean interiors and thoughtful decor. However, it can become crowded during peak hours, and parking space is limited—visiting during weekdays or via ride-sharing is advisable .

In summary, Aarong Lalmatia is a must-visit for those seeking high-quality Bangladeshi fashion, handicrafts, or gifts. It combines cultural heritage and fine quality in a serene, well-managed...