Hybe Corporation — Local services in Seoul

Visiting HYBE Headquarters — especially the HYBE INSIGHT experience hall — is a treat whether you’re a hardcore fan or curious about how the K-pop industry works. It’s as much about the culture behind the music as it is about hearing it.

🔍 What I Loved

Immersive Experience – The multimedia exhibits are well-produced. You don’t just read about how music is made; you see, hear, and even feel parts of the process.

Design & Architecture – The building is sleek, modern, and well-thought-out. It’s both a photo-worthy landmark and a practical space for exhibitions.

Guide / Staff Interaction – The guides are friendly, knowledgeable, and make the visit feel personal. The tours allow plenty of time for photos and to soak in the atmosphere.

Vibe & Ambience – From the bright interactive zones to quieter corners, the place has a rhythm to it that matches the energy of HYBE artists. Doesn’t feel like “just a museum”—more like walking through a living, breathing part of the music world.

⚠️ Things to Note

Booking can be a bit of a hassle. Tickets sell out, and scheduling ahead is recommended.

Crowds at peak times. If you go in the afternoon or during weekends, some areas can get busy. Getting there early helps.

👍 Who It’s For

Fans of HYBE labels and artists (BTS, TXT, etc.) will love the walkthrough.

Anyone interested in the behind-the-scenes of music creation, production, and fan culture.

Travelers seeking interactive art, sound, photography, architecture.

Overall: HYBE INSIGHT is well worth it. It strikes a great balance between being educational and entertaining. If you plan ahead with tickets and visit during off-peak hours, the experience becomes even better—memorable, inspiring, and full of moments you’ll...

HYBE has made it clear that they care more about power and profit than the well-being of their artists. The NewJeans situation is proof of that. Despite the group making it clear that they do not want to continue under HYBE, the company is doing everything in its power to force them to stay. Instead of respecting their wishes, HYBE is trying to trap them in a contract they no longer want to be part of.

What’s worse is how HYBE is manipulating the media to control public perception. They are flooding the news with articles that paint themselves as the victims while blaming Min Heejin and downplaying NewJeans’ dissatisfaction. Any negative press about HYBE is conveniently buried, and their other artists are suddenly pushed into the spotlight as a distraction. The way HYBE uses the media—and likely even bots—to control the narrative is beyond shady.

At this point, it’s not just about contracts—it’s about basic respect and ethical treatment. If an artist wants to leave, they should have the right to do so without being forced into legal battles or media smear campaigns. This situation raises serious concerns about how HYBE treats its artists behind the scenes. If this is happening to one of their biggest groups, what about everyone else?

HYBE needs to be held accountable for prioritizing corporate greed over the well-being of the artists who built their success in the first place. Fans should be supporting the artists, not blindly defending the company.

I would rate it zero...

At one point before I wanna visit, I questioned myself, it’s just a building. Then I remember this is where my boys work, practice and their whole life afterwards here. It’s not just a building but it signifies their hard work since 10 years ago. Yes- it’s BTS. I was lucky enough to visit this place thrice and during their 10th anniversary. The armies are kind and friendly, welcoming each other. Just so happy to finally with esa BTS ‘s Success through just this concrete high building. There are also cafes behind the building, support them - they also offer some merch from Hybe artists.

Tip the building kinda hidden- just walk follow the google map direction. If you’re coming the other side from the bridge (that’s a bus stop) you can...