Amorepacific Museum of Art — Attraction in Seoul

It’s a little challenging to write a review of an art museum with rotating exhibitions that separates the venue from the exhibition but I’ll try. In terms of getting there, it’s located by Samgakji station on line 4 and you can walk directly from the station into the basement of the building if you want to. The building itself is lovely and it was easy to buy tickets on the spot. We didn’t make a reservation and it wasn’t a problem, even on a weekend afternoon. They also have an app you can download and wifi you can connect to if you want to listen to descriptions of the exhibits while you’re viewing them. The descriptions are identical to what’s printed on the small cards next to each item, so if you just want to read the cards, you’re not missing anything. Descriptions are in both Korean and English. I did find the English font used throughout the exhibition to be a little irritating to read, though. The exhibition we saw was certainly interesting but the exhibition hall is just a single floor, albeit a large and spacious one, and the experience felt a bit pricey for what it was. I would have liked to be able to see this and then move on to a permanent collection on another floor. It also would have been helpful to have more arrow markings on the floors to help people navigate through the exhibition in an orderly way. They have a souvenir shop on the way out but it’s small and there wasn’t much of interest. Overall, it was a nice visit but I wouldn’t say...

It's a decent medium-sized museum below Amore-Pacific's office building.

The website did say we needed to make a reservation, but the only option was using Korean number (which I don't have) so I tried just showing up. I guess they still have room for the day, so they allowed me to enter.

I came for the Beyond Folding 2 exhibition. The setting was dramatic & informative. There were folding paintings made for the Joseon kingdom, paintings influenced by Western painting techniques, paintings made for diplomatic purposes, etc. Fascinating story.

There's a detailed audio guide in the form of an app.

There's a tiny museum shop and plenty of cafes/restaurants in the office area, including a nice-looking Osulloc tea branch.

The museum is of course not as vast as MMCA or Leeum. But it's a decent visit anyways, if to alternate from the more famous...

Not a die hard museum person but the Elmgreen & Dragset installations are interesting; especially the lifelike figure that immediately screams house of wax. Overall, pleasant experience!

On another note, the Amorepacific site has an introduction/explanation of the installations so IMO, read before you go so you have some context of what’s going on (though it’d be great to have some art explanation there) and enjoy the...