Missouri Running Co. — Local services in Cape Girardeau

TL;DR: I honestly have no idea why you would buy shoes anywhere else. The price was on par with Zappos and Amazon but the service made it an entirely over the top experience.

At my in-laws recommendation, we drove up from NE Arkansas to try out some shoes here and it was worth every penny.

First off, Braden asked about the shoes we were wearing. He recognized the models instantly and noted that they had been updated since we bought ours 2 years ago from Zappos. He took some measurements and checked our stance. He even noted that I was favoring my left leg because my knee hurt (apparently this was visible from the heat reading he took using a thermal sensitive board. Then he asked about what we use the shoes for. My wife uses hers at the gym, but I just pace around an office building.

Braden was able to watch us walk around and again noted details about how we put weight on our feet and our gate. He also asked about any injuries or health issues we have.

Before we got to try on any shoes, we were informed of a clean sock policy. They'll provide the socks, but you have to change. Having had athlete's foot before, I greatly appreciate this measure. The socks were pretty comfy (and can be added to your order at half price).

We each had three pairs of shoes to try on. It seems like Braden matched our needs to the best offerings of three brands (taking our past shoe experience into account). And the second shoe I tried on was the updated version of my favorite shoe (the Hoka Clifton). And despite me not liking my Brooks, he brought out a pair he said was almost the middle ground between the two shoes.

They have a variety of colors and sizes on hand, but they can order a pair and have them shipped to you if their stock is insufficient.

For your average shopper, this will probably be a chance to get a good pair of shoes without investing a lot of time or money into figuring out what shoes are best for you.

For someone like myself that owns a pair of gym shoes, a pair of walking shoes, hiking shoes, etc, this is a chance to figure out exactly the pair of shoes you need for each activity and keep colors in line with the activity (I know some people like to stain their hiking shoes, but I prefer black on black and save the lighter accents for daily walking shoes or gym shoes).

Beyond the shoes and their outstanding service, they have a variety of socks, supplements, and accessories. I can't vouch for the supplements, but the socks seem to be of exceptional quality as does the headband my daughter bought for soccer.

I'm already planning a trip back up here when my gym...

The sales reps in this store are amazing! I took my 12 year old in for 2 pairs of track shoes and the guy who assisted us was far beyond helpful in assuring my 12 year old was getting the right shoe for his needs. He had him try on several types of shoes and had him run in each. The sales rep pointed out different points, noting the growth spurt, flip in his foot and explained to us how his hip muscles were developing. He also noted his knee, which really surprised me. My 12 year old’s tibia is on the the outside of his kneecap. (Which we already knew of course) but for the sales rep to have noticed everything that he did was quite impressive to me. I’ve never felt more comfortable, assured or pleased leaving this store compared to any other shoe store I’ve ever been to. We were there until 30 minutes after closing. We were never rushed and the sales rep was very patient, informative and very very nice and courteous. My 12 year old and I are...

Wow. I’ve purchased from this store three times total now, interacting with four employees for more than five minutes each, and observing two or three additional. They all have been fantastic. They all are subject matter experts, are attentive to clients’ needs, and function politely and efficiently. I had to return a pair of shoes that wound up causing some blistering bc I have wide feet, and I spent one minute describing what I was looking for in a pair of shoes and what was wrong with my previous pair. The gentleman helping me went into the back and came out with a pair of shoes to try. I thought that these would be close to right, and we would be able to order the right shoes based off of the fit of these - when actually these shoes were exactly what I needed. Not only were they able to meet my unique shoe requirements, they had it in available stock. I can not recommend this...