Evans & Son Jewelers — Local services in Daytona Beach

When my fiance and I were in the market for a diamond ring, we decided to give Evans and Sons a try. We stopped by the store during business hours, but they were closed and didn't bother to post a sign, which should have been our first clue we were dealing with a very unprofessional company. We received several offers from various other diamond dealers, and I emailed Evan's and Sons to see if they could quote a more competitive offer than a different firm. The stone they were trying to sell us had a large, visible inclusion.Here is the ACTUAL email we received, complete with typos and grammatical errors:

Angela!

We're offering you a ring that's got a center stone over a Carat larger with .50 carats added in the Platinum mounting for only three thousand more and you're asking me if I can do better? My feeling is you need to go where you feel the most comfortable and confidant. At this point it seems you're just shopping price and haven't a clue about value. A mistake often made when internet shopping, if...

I have used Evans & Son for 13 years. When I first met Al and his mom I was 20 and working as a server at a restaraunt. Despite that I was treated like a visiting Dignatary, he helped educate me on whats actually important in finding an amazing specialty piece in my budget. Because of that care and concern for quality, even though my budget has grown over the years I still get rave reviews from friends and family on the quality, beauty, and uniqueness of every piece I have purchased from them over the years, even the first ring I bought 13 years ago. In addition, even though I only come in once a year and spend a relatively small amount, they not only remember my name but my wife and kids as well. Every time I walk through the doors I'm greeted warmly. You would think I spend $500,000 dollars with them. So if you want to feel good about what you purchase longer than a month, go to Evans and Son's ask for Al and tell him...

I’ve been buying from Evans and Sons for over 40 years. Great value, personal service and professionalism. I would never even think of buying jewelry from any other place. Big Al and Chris are the best Daytona Beach...