El Sereno Mercantile — Local services in Idyllwild-Pine Cove

This store opened in Idyllwild last year and I had no idea what they offered? Well let me tell you about how wonderful they are! They have some of the most unique items that you will never find anywhere around here. My father likes to shop here at least once a month because they are always bringing in new awesome items. The owners are always so pleasant and accommodating. I love visiting the store when Adam is working because he has amazing knowledge of their products. Such an amazing addition...

My wife and I stumbled onto this awesome shop while visiting idyllwild. We were intrigued by their vast assortment of western styles. We were helped by the owner and her amazing employee Adam. The owner made us feel at home and took the time to share with us what inspired her to open this lovely shop. They carry so many unique pieces that you can’t find just anywhere. A must visit while enjoying...

This is my favorite store of all time . Run by amazing people who care deeply about the quality of their product and where it comes from . Every item is carefully researched and presented in a wonderfully warm and friendly space . The staff are among the kindest and most genuine I know . I cannot recommend it highly enough for anyone visiting Idyllwild . First class in every...