Simply Swimming — Local services in Middleton

I went in for the first time to get a new suit for triathlon training today and was thoroughly impressed. I brought in my old suit that I bought when Middleton Cycle and Fitness was in the building as a reference and was brought over to the sale rack because that is where the most similar suit was. I appreciated that my preferences trumped trying to sell me the newest most expensive suit. There were at least three staff members walking around helping people, and I had the chance to learn about different swim cap materials, goggle types, and why Adidas hasn't put out many new suits lately (they're changing manufacturers). I'm not a beginner swimmer, and yet I learned a lot about the equipment I was looking at, and was given advice on alternative equipment should I decide to switch it up. I left the shop with a great suit that was on sale, a swim cap from their $1.69 miscellaneous graphic training cap pile (!), and my first a pair of Swedish goggles, which the staff put together for me before I left the store. The staff is passionate, knowledgable, and helpful and I will definitely come back to Simply Swimming when I need anything swim related...

A group of us were from out of town and just needed a swimsuit for our stay at the hotel. We went to another store, but they didn’t have any, so we decided to pop into this store on our way back just to see what they had.... let me tell you.... it was the best decision we made. The owner made our experience one of the most memorable experiences we will ever have for going swimsuit shopping. We felt so welcomed and she was so happy to have us in her store. She showed us all around the store, told us about each type of swimsuit and the pros and cons of each one. She even helped us find a swimsuit for our different body types. We all didn’t want to leave the store; we wanted to just keep chatting with her (I think her name was Susie). Even days after we left, we all still talk about what a great experience we had at Simply Swimming and how happy we were with the suits she helped...

Words cannot express how accommodating Susie and her husband are in how they operate their business! We made the hour drive a few weeks back to find my daughter a new racing suit in a pinch. We hit a horrible car accident and our GPS didn't target us to arrive until after the store closed. Not only did Susie keep the store open for us, but when we arrived, they had snacks and water waiting for us!! Susie was patient with my daughter and took time to explain the different suit options, measure her and helped her try on her suit of choice which is quite the feat! We left the store as highly impressed and satisfied customers. We will absolutely be back and would hands down recommend Simply Swimming to anyone! Their selection and knowledge are...