To put me in a hat store is like putting a drug addict in a pharmacy or a pig in a goober field… or a turkey in a pea patch. When I was twelve, my dream was to run a hat store and in those moments of agile fantasy, the place looked almost exactly like Hat Co of Santa Cruz. To quote someone from the distant past, “When you wear a hat, it is like medicine for the soul.” And with the truth of that statement ringing in my ears like a country dinner bell rings in the boys this place was everything I could have wanted it to be. The hat clerk who I hope, but doubt, enjoys her job as much as I would, was accommodating and patient with an old hat wearing fart like me. She made sure my chosen chapeau fit me properly and stroked my ego like a jockey stroking a horses tail. Yes damn it, I bought a hat and was magically transformed into the arch villain Bill Sikes. Don’t mess with the fat old man. There are so few genuine Independent hat stores, grab a little magic and jam it on your head. You’ll look like a...
Read moreThis place has so many hats!!! Absolutely enormous hats, small hats, top hats, ushankas, and more I do not know the names of! And the people manning the place are of great help too. Me an my friend went there to buy a hat, and we got a great one, but the strap was very scratchy, so when asked, the employees helped change it out to something much nicer. Great place,...
Read moreI bought myself a gorgeous and huge floppy straw gardening hat with a black ribbon that I am enormously pleased with that I wear everywhere. Maybe people think I look rather quaint but in Santa Cruz, that's normal comparatively speaking. It keeps the sun off and pleases me, that's all I...
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