Super Silver — Local services in Santa Cruz

Utterly heartbreaking to go into an establishment I had previously held in such high esteem. I went looking for some rings to complete my set and had bought from them previously. However upon entering me and my friend were immediately approached by a worker in an aggressive manner, and despite stating we were browsing she continued looking us up and down. Pressing us on what we were looking for. Eventually she left us alone, but almost immediately after she left another worker started approaching us and the previous women let her know that we were “just browsing” in a condescending tone. My friend and I were uncomfortable, not knowing why we had immediately been treated as people worth anything less than some human decency. However we hadn’t even gotten to look at the rings yet, so we carried on. Upon looking at the rings we were let know of a sale they had going on, and while I was intrigued my friend was just there to keep me company. Sensing that I might not want to buy three rings for a 5% discount the employee insinuated that if my friend bought one or two we could get the discount. Giving the overall impression that people who came to browse weren’t welcome. But even that I may forgive, I could be misunderstanding. WhatI can’t forgive is that upon checking out two rings couldn’t be located, instead of looking for them a manager immediately told me I had them in my bag. I had a little clutch purse that has to be open with two hands and is a hassle to get stuff in or out. It would be apparent if I put something in my bag, but the accusation was made and I was disgusted. One ring I had on my finger as I had yet to decide if I was taking it, I had relayed this information to the young man attending me. The other we found in the under compartment where I had misplaced it. If they had taken one moment to look this would have been resolved in a matter of minutes without pointing me out to staff and other shoppers like a thief. This behavior started at the door and did not end until I left the store. I was offered no apology and I was instead the one who apologized for the misunderstanding. The only person who showed any empathy or care for my experience was the young man at the register who showed his regret for the handling of the situation and attempted to make light conversation to diverge from the horrendous claim laid upon me. It’s hard to feel like this wasn’t targeted, we entered the store and within five minutes three different employees cornered us and made us feel like “others”. Mocking us for wanting to browse, and eyeing us as less then, it was a disappointing experience to go through something like this. Handled in such a foul manner that left me feeling devalued as a person. This skeptical attitude is akin to microaggressions experienced in my past as I’m a POC queer person. Two other white women who entered after us were not treated this way and it’s disgusting that even in Santa Cruz these ignorant and intolerant attitudes are prevalent and actively taking place in...

This shop tarnishes the reputation of business on Pacific street. It was the worst experience buying jewelry my wife and I have ever had, and we will never go back! The shop owner offers service on par with that of a bar stool. And what's worse, they cheated us!!!

They "calibrate" their scale right in front of the customers, but it is a sham! I am an engineer, so I had a problem when they used a 1000 gram weight to calibrate a scale for ~5 grams of jewelry. This is like calibrating your bathroom scale with a Ford F350. Completely meaningless and misleading.

The accuracy of a scale changes over the range of measurement. So while I was satisfied that if I happened to be buying $10,000 worth of silver that day the scale would be accurate, I knew she was cheating me on the $40 worth of silver we were buying. I made a scene about it in the store until my wife became so embarrassed that I finally just choked it down.

To placate us as we were paying, the shop owner said she'd give us a few dollars off. But then while the girl at the counter is punching it out on the calculator she quietly tells her to add 10% back onto the total!!! But the girl with the calculator is too dim to understand what she was supposed to do! It gets to the point where I am staring the shop owner in the eye while she explains how to properly rip off my wife and I to the girl at the counter, and my wife is so near the point of tears that I have to swallow it an pay anyway.

Watching the shop owner and the girl at the counter try to discretely work this out was like watching two monkeys trying to #%&@ a football, and might even have been comical if not for my anger and my wife's embarrassment.

This was shortly after they opened so they have likely improved the performance, but we will never be going back and I am looking into how to file a consumer...

Overall, Super Silver is one of those places that is hit or miss to me. They can be pushy with their fliers and sales. The pieces are mainly mass produced and/or bought in large lots where the quality isn't necessarily closely checked. They do have a wide range of offerings so it is easy to find a gift or something simple! You can get that instant satisfaction of buying a piece in person and feeling it rather than buying online. I would just suggest to beware about the quality. The prices aren't cheap here! But certain things are still worth buying, especially if the quality is there.

I've been a customer here about 6 times. I really love two of the items I have bought from here, both of which are simple rings. The other things were cheap and broke.

Despite knowing that, this week I bought a bracelet for about $140 and the next day one of the stones falls out. I'm a jeweler and have been metal smithing on and off since High School and in College. So of course, I looked everywhere for the stone hoping I could fix the bracelet. I had spent a long time choosing the bracelet and felt attached to it already and it was a splurge of a gift for myself right now. Knowing they have a no returns policy and a strict 5 day exchange policy, I wasn't sure what to do. I didn't love any of the other bracelets and only one I would have considered would have cost me $240 more than what I already paid....NO THANKS! I was pretty straight forward yet calm about my feelings and the lady very quickly and quietly processed my return after talking to the owner on the phone. Which I am pleased about, that's how...