66-To-Cali — Local services in Santa Monica

I stopped by in June, 2023. It was interesting ending our trip and speaking with the shop keeper. A slight problem arose when he began to keep us a little too long. The wife wanted to continue on and I told him that I had to go but might stop back. He then insulted my wife to me when she was not close by. But I honestly don't think he meant to directly insult her. I think it was suppose to be some kind of guy banter or such. I forgive him either way. But I didn't stop back because I felt it would be disrespectful to my wife no matter how the insult was meant to be. Either way, it's a nice little shop with a knowledgable proprietor. So stop by...

More than a run of the mill merch stand, this is an essential stop for anyone who follows Route 66 to its spiritual end point on the Santa Monica Pier. I treasure the shirt and hoodie I bought here, along with the picture I snapped at The End of the Trail sign and memories made along this journey. The heart that’s been poured into this shop is evident, and if you’re lucky enough to visit on a day when Ian is working, don’t be afraid to strike up a conversation. The man’s knowledge of 66 and passion for LA history is palpable. I...

Fair warning, the owners of this shop are making false claims on Facebook that the End of Trail sign was based off of their t-shirt design. That’s false. This shop opened in 2009 and the sign has existed since at least the 1990s. I myself was there in 2003 and took a photo of the same sign they claim to have inspired. I was able to find photos of the same sign from as far back as 1994. Do not support business...