Bella Jules — Local services in West Reading

It's hard to put into words how exceptional this boutique is. I went with my daughter, for her first formal dress shopping, for her prom. I was very nervous as my baby was growing older. The entire staff treated me like I was their most important customer ever, while giving her even better service. The hostess, as the best word I can name for the associate that helped my daughter, had the perfect eye for fashion that would accent my daughter's skin tone and hair. They helped her try on as many dresses as she wanted, and help show the pros and cons of each style.

When we finally found the absolute perfect gown, I started to break down in tears. Worried that they will going to think I'm slightly crazy, I was surprised and at ease to find I wasn't the first father to do this. They even provided me tissues when I started crying. But let's get back to the dress.

I cannot wait to see her dressed in her prom gown. She will forever be my princess, but thank you to Bella Jules, she is an absolute angel, they just fitted her with her wings! I cannot thank everyone at the location for what they did. But I hope they know, they have forever helped me see through the first of many more coming of age events!

I highly recommend every young lady who needs the most elegant of gowns, should set up an appointment and have themselves pampered in a way you can't...

Highly recommended!!!!!!!

My daughter did not want to go to prom until she decided she did 1 month before her prom day. Now she is going to 2 proms. She was trying to find the right store and Bella Jules was our first store to look.

On Friday we walked in and Ester was a wonderful help to us from start to finish. My daughter didn't find a dress that fit which was to be expected. We went searching again to other various stores, she was not happy, but she decided Bella Jules La Femme 32731 dress was the one. So we called Bella Jules, Ester answered and said to come in on Sunday and see what the manager can do because my daughter did not like the back of the dress. We came in on Sunday told Juli what she was looking for she was super attentive and got right to finding out information she called the seamstress and they will be putting in a zipper.

We are excited to see how the dress turns out. Thank you so much Bella Jules for being amazing to us and accommodating my daughters needs. We will definitely be shopping here again in 2028 for...

We got to Bella Jules VERY late on a Sunday (like 20 minutes till closing) and the staff was so kind and helpful to us! They helped my daughter find a few dresses to try on and didn't rush us at all or make us feel bad about being there so close to the store closing. I was so pleased with their customer service-it is truly outstanding.

Their dress selection was great and I love that they track which dresses are sold for different schools so they help the girls avoid having a duplicate dress at prom. We didn't find the right dress yesterday but we will...