Third Wave Coffee has become a prominent name in Puneâs specialty coffee culture, with vibrant outlets in neighborhoods like Aundh, Balewadi, Viman Nagar, Pimple Saudagar, and Wakad. Known for brewing 100% Arabica single-origin beans and curated blends such as Monsoon Malabar and El Diablo, the brand delivers a refined coffee experience rooted in transparency, ethical sourcing, and artisanal roasting techniques.
Branding Tone & Identity The brand reflects a warm, welcoming, and modern aesthetic. Their communication tone is conversational yet cleanâtargeted at young, urban coffee enthusiasts. Through their refreshed visual identity, Third Wave balances minimalism with character. Their store interiors are thoughtfully designed with wooden tones, cozy corners, and clean aesthetics, all echoing their core belief in building communities over coffee. Their branding avoids anything overly curated or pretentiousâfocusing instead on authenticity, people, and everyday moments.
Merchandise Highlights Third Wave Coffee has expanded beyond just beverages. Their in-store and online merchandise includes functional and stylish items that extend the cafĂŠ vibe into customersâ homes. Highlights include: ⢠Ceramic mugs in warm tones and matte finishes, including quirky printed versions and minimalistic off-white designs. ⢠Travel mugs in stainless steel and acrylic sippersâperfect for daily commutes and coffee on the go. ⢠A traditional brass dabra set and South Indian coffee filter, combining cultural heritage with contemporary packaging. ⢠French presses and home brewing kits tailored for both beginners and coffee connoisseurs.
These products arenât just practicalâtheyâre infused with brand personality. Every item carries subtle design cues, storytelling elements, or color schemes that reflect Third Waveâs ethos. Altogether, the merchandise, branding, and cafĂŠ experience work seamlessly to position Third Wave Coffee as more than just a coffee shopâitâs a modern lifestyle brand for the thoughtful,...
   Read moreii. Seven months ago i had given this outlet a three star, as some items were good some could be improved. They promised to be better next time. But this time I have to downgrade them to two star. We ordered the breakfast Japanese style pancakes, rich hazelnut truffle pastry, Vietnamese shakerato and iced orange mocha coffee. Pancakes, though not like Japanese, were good hence the two star. Pastry had no Hazelnut not chocolate only colour and a thick and coloured sweet sugar paste which was supposed to be hazelnut and chocolate. Vietnamese drinks good but the other didn't have any orange or chocolate. i. I ordered a ham and cheese bagel, a mushroom croissant and Vietnamese cold coffee. The bakery items were really good. Croissant crisp on the outside and bready inside and bagel fresh and dry like a burger bun - but chewy like elsewhere. But not VFM, as the stuffing inside was very little. The Vietnamese cold coffee was good coffee - rich and strong but not made with evaporated milk. The quantity only half, as half filled with ice. It's good, can be...
   Read moreI tried calling this cafe multiple times and the number is not reachable. I am a regular here and I had a deceitful experience on 22nd Aug. I ordered - 2 packets of El Diablo Blend ground for MokaPot + a few desserts. The person billing upsold me two packets of El Diablo Blend for a lower price. Since, I anyway drink this coffee everyday, I accepted it. For some reason the person preferred to bill the desserts separately but he did not make me scan the app twice so the coffee order did not get logged in the Third Wave app. Worst thing â they handed me their standard brown paper package and I happily accepted it trusting them to have put 2 coffee packs inside, but instead, I only found one. They charged me for 2 packs but never put 2 in the package đĄ The reason I am writing this review is because I am travelling right now and I cannot visit the cafe to complain. I have tried calling multiple times on the above number but itâs not going through. I feel short-charged by the brand I once loved so much! Donât trust...
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