Coffee Fiel — Restaurant in Seoul

Fiel (Spanish) = Faithful, Devoted, Precise

Fiel’s story starts over 30 years ago with coffee importing and roasting brand “Jardin” (Korean = 자뎅), one of the pioneers of the South Korean coffee industry. Founded in 1984 they currently roast over 5,000 Tons of coffee a year, have over 30,000 SQM of roasting and coffee bean warehouse facilities as well as their own specialty coffee venue, Coffee Fiel.

Occupying the entire ground floor of an office building in Seoul’s glamourous Sinsa-dong, the space is divided into five main spaces: on-site roastery, coffee bean showroom, service counter, outdoor terrace and large gallery style main seating area. Going strong for eight years, the interior of the café was recently re-designed with local artist Jun Young Kang (강준영) in November 2020, featuring sleek marble countertops, contemporary Korean art and a charcoal grey monochromatic colour scheme.

Their distinctive logo portrays a fingerprint impressed on a coffee bean, expressing their close relationship between Fiel’s direct trade team and the growers in each of market. Pre-Covid the team would set about exploring the origin of each green bean, carry out cupping during harvest season and buying through premium local auctions (QIMA Private Collection, Cup of Excellence and Best of Panama). Fiel stick to a strict quality standard making sure all of their coffees meet SCAA (Speciality Coffee Association of America) 80 points and above.

At the time of visiting their in-house roasted coffee beans included the following extensive range of Central, Southern America and Ethiopia:

1. Panama Los Lajones Geisha Washed Stonewall Los Lajones Bambu Geisha Natural Emporio Geisha Finca Lerida Pacamara

2. Guatemala Villaure

3. Colombia El Esperanza Pink Bourbon La Varginia EF Mandarine

4. Costa Rica Herbazu SL28 Finca Garcilaso H1 Anaerobic

5. Ethiopia Koke Anaerobic Natural Benti Nenka Gudub

Behind the counter: Synesso MVP Hydra 2-Group espresso machine, Mahlkönig EK43, Mahlkönig Peak and La Marzocco Vulcano On Demand grinders.

Coffee Roasters: Giesen W1 and W6 Series roasters as well as a South Korean manufactured Stronghold Technology S7 tower drum roaster for smaller...

I can’t get enough of this enchanting place! 💕 The speciality coffee here is exceptional—each sip reveals layers of rich, nuanced flavours that elevate the whole experience. ☕✨ The artistic décor creates a captivating atmosphere, turning every corner into a feast for the eyes. 😍🎨 It’s the perfect spot to relax, capture stunning photos, and savour a beautifully crafted cup of...

I am a coffee mania and love their L23 blend! It’s light & fruity. Hard to find a specialty coffee in this neighborhood and this one is my go-to near the office. Also have takeout discount as well.

Music selection is...