Farmfoods is OK, as long as you stick to the offers. Outside those they are generally more expensive than the more welll known supermarkets. Also be careful that you read the offers correctly. There was at least one (ice-cream) we either got wrong or we were duped. Obviously I don't know which one of the two. The trouble is with offers (and ALL supermarkets are guilty of this) you don't know exactly how much you have paid for items until you check the receipt back home and by then it is too late. Overall we came put on top, due to a coupon we used for spending £60 but to be honest it is a place to go only if you don't want an overcrowded store and the offers align with your shopping list especially as there is very little variety of goods (understandable in a store that size).