Prime — Restaurant in Norwich

Update review: I'm really not impress by the new menu. The menu is narrower now, they get rid of my favourite scallop and steak tatare, lobster rolls and they are offering chicken drumstick?? Tuna tatare?? Not very impress.

For steak, the price is higher, I understand that as everything is more expensive now. They stop serving the tomahawk but they serve Potter house now. It's a good price £8 per 100g but the steak quality is bad. The meat is bland and the sauce they provide is dry and weird, powdered dry chimichurri? It suppose to be a paste! The other sauce, peppercorn doesn't taste like peppercorn, taste like sugar. Dissapointment.

4 of us, ordered 3 Potter house steak, £112 each steak but they didn't provide the butter for the hot stone. We ask for butter to avoid the meat sticking to the lava rock but the waiter knowledge us that we should melt down the fat from the steak first then start cooking it. We tried, it doesn't work and we show to the waiter it stick to the rock. Then, she offer us butter and £2 for 20g of butter. All the good thing form old menu are gone!

We end up spending £450 for 4 pp without any alcoholic beverages.

This is my 8th visit to prime, and this is the last time unless the menu is changed. Thank you prime, great job.

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I visited Prime on 14th November 2021. It was amazing especially their service. The restaurant was relatively busy, but it was well managed by one waiter professionally. 9 tables with 1 waiter, well done! For the quality of the food, it was good especially their Chateaubriand. I'm really happy for the price I'm paying. We had Steak Tartare and Seared Scallops. The scallops were fresh, and it goes really well with their signature sauce and other dressing. For the Steak Tartare, good portion was served with well blend of the herb and spice. For the starter, I will give a 9/10 rating.

For our main, we had Chateaubriand, Tomahawk and Ribeye. Chateaubriand 10/10, it was tender, perfectly aged beef. Definitely worth trying! Tomahawk 8/10, sadly it wasn't the real tomahawk as the bone served alongside of the steak is just for decoration. However, the meat was juicy and good amount of fat. Ribeye 4/10, you can clearly tell the meat wasn't the freshest and it was a really lean ribeye.

For dessert, everything was up to standard.

Overall dining experience was great. We enjoy our food and the whole aura of the restaurant was lovely.

After 2 months, we decided to revisit Prime. First thing I realised the changes of the menu are the ingredients! The ingredient of the food was substituted with a cheaper ingredient, but the price didn't change! For example, the previous scallop comes with green sea lettuce. But this time, it was replaced with Chorizo. The taste of the food was really blend because in my humble opinion, the Chorizo doesn't go well with it!

Today was a busy day as well, 7 table was filled. However, the waiter seems having a hard time to keep up with the 7 table. She wasn't patient, just kept on rushing us. When we told her that the Scallop was served differently compare to last time, she replied rudely :"Everything was served according to the menu" and then she turns around and left. For the Steak Tartare, their signature green sauce was missing. The Steak Tarture was really bland, therefore we ask for tabasco. The waiter replied they don't have. But after asking her again, she finally bring us a bottle of nearly emptied tabasco......I'm not sure whether the restaurant is trying to cut the cost of the food or the chef forget it. Very disappointed.

For the main, the quality of the Chateaubriand was really bad. It wasn't as tender as the previous Chateaubriand we have, and I didn't taste good.

Prime definitely need to standardise their customer service and the quality of the food. I really don't mind if the price increase but I'm looking for at least the same quality we have been served last time. Overall dining experience today was upset and disappointing. I don't think I will return...

Perfect in every way. We went lunchtime Sunday and it was quiet. We were welcomed to a table with ample space for our two babies and high chairs already laid out for us. Given time to choose drinks, and warned one menu item was on limited supply so we reserved the remainder of them. The Wellington was above and beyond 5* delicious by all accounts, including the word exquisite being used at the table. My tomahawk steak was fabulous, the meat second to none AND the waiter popped back specifically to ask if I’d like a new hot rock just as it was starting to cool down and I had a couple of slices left. Perfect. Only slightly tricky thing was no spoons for the tiny sauce/oil dishes - I should’ve asked I’m sure they would’ve obliged right away. Steak knives didn’t really do that job so well…

Service was bubbly and friendly without skipping a beat - everything requested was brought quickly. We were brought sample glasses for a mini wine tasting to help choose between two bottles (we didn’t even ask and certainly didn’t expect that delight!) to help with a difficult choice. Also our main waitress noticed my partner wobbling one of the tables and immediately and discretely propped it up without mention. We were delighted to leave what felt like a sizeable tip for service I haven’t had in a restaurant since dining in South Africa.

We found the mountain man an excellent Malbec to accompany our beef. Shooting blanks is well worth ordering for the novelty and aroma of smoking Rosemary at the table, but the flavour after a few minutes elevated an otherwise simple drink.

Sweet potato wedges were crispy and soft and delicious. Creamed veg perfectly crisp. The kids loved the garlic bread.

It truly felt like we stepped into another world for an afternoon, where people genuinely looked after our every need.

A note on allergies - I have lots. Dairy, gluten, soy, oats, coriander, peanuts. This restaurant not only catered for me, but repeated my own list back to me unprompted when I took my seat, to double check they had it correct. I have never felt in safer hands at a restaurant.

Dessert. They made me a classic allergen friendly Eton mess. However. The contrast between small crunchy meringue and larger soft meringue was inspired, as were the blobs of saucy deliciousness that brought the dish together perfectly. I would happily have ordered a second one! Not on the menu but they made it to suit my allergies. Fondant delicious. Sparkle of passion… NEXT LEVEL!! The aroma. I wish I could’ve taken that aroma home. Mango ice cream was solid and insanely mango flavoured, truly delicious.

We all came away feeling looked after, stuffed, delighted with our afternoon and like we created a really beautiful tribute to our late relative’s life.

Thank you Prime, we...

We have been loyal customers of Prime for years. We have dined in their restaurant above the Edith Cavel on countless occasions and have had several vouchers from family over the years. Tonight we went to dine for my partners birthday and had gift voucher (4 months expired) that was purchased by his grandparents (OAP's) back in December 2021. We had to cancel a previous booking (where we were due to use the voucher) due to my partner having covid. We are also parents of twins, so find it difficult to arrange childcare to get out now a days. We arrived with our vouchers this evening, only to be informed that they would not be honoured in any way, not even to half of the value. As a party of 4 that rarely get to go out we would have easily spent £300 in prime this evening, but instead of honouring our £50 voucher they let us walk and lost our custom, not only for tonight, but for the future also. We had been previously informed by a former employee that our gift voucher would be honoured. We not only loved this restaurant on a personal level, we also brought alot of business clients here. Prime have now lost this clientèle as well. Absolutely diabolical treatment of loyal, longstanding customers. I have to say, we had heard that this establishment had very much gone array since its move from the Edith Cavel, but we were willing to give it the benefit of the doubt as we loved the food and staff so much. Safe to say what we heard was true and we aren't sad to now not be returning and nor will our wallets be. Let this be a lesson to anyone thinking of buying a voucher for a loved one for this restaurant. Whilst we understand that dates often must be adhered to, surely there should be some surcumstancial leeway, especially to loyal customers? Clearly not. That's £50 of my partners grandparents money paid into their business with no goods ever being recieved in return. Absolutely disgusting, disgraceful and diabolical business ethics. The management were laughable. I find incredibly convenient how there is also no ability to leave any form of feedback on any of their social media platforms. Well done Prime for not only losing 4 loyal customers, but the client based business they brought to your...