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First Watch — Restaurant in Columbia Township

Name
First Watch
Description
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Nearby attractions
Rock Quarry Park
2002 Grindstone Pkwy, Columbia, MO 65201
Nearby restaurants
Casa Maria's Mexican Cantina
1305 Grindstone Pkwy #115, Columbia, MO 65201
Ocha Noodles and Ramen
1101 Grindstone Pkwy, Columbia, MO 65201
Pancheros Mexican Grill - Columbia Grindstone
1101 Grindstone Pkwy #101, Columbia, MO 65201
Jersey Mike's Subs
1101 Grindstone Pkwy Suite 105, Columbia, MO 65201
El Maguey
901 E Nifong Blvd, Columbia, MO 65201
HuHot Mongolian Grill
3802 Buttonwood Dr, Columbia, MO 65201
Mad Cow
503 E Nifong Blvd, Columbia, MO 65201
Popeyes Louisiana Kitchen
3700 Hyde Park Ave, Columbia, MO 65201
Como Smoke and Fire - South
3804 Buttonwood Dr, Columbia, MO 65201
Andy's Frozen Custard
610 Cooper Dr N, Columbia, MO 65201
Nearby hotels
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Keywords
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First Watch things to do, attractions, restaurants, events info and trip planning
First Watch
United StatesMissouriColumbia TownshipFirst Watch

Basic Info

First Watch

1301 Grindstone Pkwy Bldg. D Bldg D, Columbia, MO 65201
4.3(402)$$$$
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Ratings & Description

Info

Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.

attractions: Rock Quarry Park, restaurants: Casa Maria's Mexican Cantina, Ocha Noodles and Ramen, Pancheros Mexican Grill - Columbia Grindstone, Jersey Mike's Subs, El Maguey, HuHot Mongolian Grill, Mad Cow, Popeyes Louisiana Kitchen, Como Smoke and Fire - South, Andy's Frozen Custard
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Phone
(573) 258-4972
Website
firstwatch.com

Plan your stay

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Featured dishes

View full menu
dish
Barbacoa Breakfast Tacos
dish
Elevated Egg Sandwich
dish
Chickichanga
dish
Cold Brew Coffee
dish
Decaf Coffee
dish
Oat Milk
dish
Reduced-Fat Milk
dish
Hot Chocolate
dish
Coca Cola Soft Drinks
dish
Apple Juice
dish
Grapefruit Juice
dish
Fresh-Brewed Iced Tea
dish
Cranberry Juice
dish
Project Sunrise Coffee
dish
100% Cold Squeezed Orange Juice
dish
1/2 Salad & Soup
dish
1/2 Sandwich & Salad
dish
1/2 Sandwich & Soup
dish
Million Dollar Bacon
dish
Cheesecake Holey Donuts With Nutella®
dish
Holey Donuts
dish
Barbacoa Chilaquiles Breakfast Bowl
dish
Power Breakfast Bowl
dish
Pesto Chicken Power Bowl
dish
Farmhouse Hash
dish
Market Hash
dish
Floridian French Toast
dish
Strawberry Tres Leches French Toast
dish
Two Multigrain Pancakes
dish
French Toast
dish
Belgian Waffle
dish
Lemon Ricotta Pancakes
dish
Multigrain Pancake
dish
Sunrise Granola Bowl
dish
Tri-Athlete
dish
AM Superfoods Bowl
dish
Avocado Toast
dish
Power Wrap
dish
Healthy Turkey
dish
Bacado
dish
The Works
dish
Chile Chorizo
dish
Purple Haze
dish
Tangerine Dream
dish
Morning Meditation
dish
Kale Tonic
dish
Tangerine Dream
dish
Cheesecake Holey Donuts With Nutella®
dish
Carne Asada Breakfast Tacos
dish
Cinnamon Chip Pancake Breakfast
dish
Million Dollar Bacon
dish
Double Bacon Parmesan Hash
dish
Original Iced Coffee
dish
Honey Caramel Crunch Iced Coffee
dish
Mint Mocha Iced Coffee
dish
The Traditional
dish
Tri-Fecta
dish
Biscuits & Turkey Sausage Gravy With Eggs
dish
Grab N Go GF Brownie
dish
Lemon-Dressed Organic Mixed Greens
dish
Bob's Red Mill Buttered Grits
dish
Side Two Eggs
dish
Pork Sausage
dish
Bob's Red Mill Cheesy Grits
dish
Grab N Go Salted Caramel Cookie
dish
Fresh, Seasonal Fruit
dish
Side One Egg
dish
Million Dollar Potatoes
dish
English Muffin
dish
Chicken Apple Sausage Patty
dish
Bowl Of Soup
dish
Grab N Go GF Marshmallow Treat
dish
Hardwood Smoked Bacon
dish
Smoked Ham
dish
Biscuits & Gravy
dish
Fresh, Seasoned Potatoes
dish
Gluten-Free Toast
dish
Turkey Sausage
dish
Million Dollar Bacon
dish
Freshly Baked Muffin Of The Day
dish
Side Toast
dish
Kids Half Waffle
dish
Kids Pancake
dish
Kids French Toast
dish
Kids Grilled Cheese
dish
Kids Bacon & Egg
dish
Kids Granola Bowl
dish
Frittata Rustica
dish
Smoked Salmon & Roasted Vegetable Frittata
dish
Monterey Club
dish
Ham & Gruyere Melt
dish
Veggie Burger
dish
Baja Turkey Burger
dish
Roast Beef & Havarti
dish
Market Veggie
dish
BLTE
dish
Chicken Avocado Chop Salad
dish
Kale & Berry Salad
dish
Cobb Salad
dish
Sweet Honey Pecan Salad

Reviews

Nearby attractions of First Watch

Rock Quarry Park

Rock Quarry Park

Rock Quarry Park

4.5

(242)

Open until 12:00 AM
Click for details

Things to do nearby

Elf The Musical
Elf The Musical
Fri, Dec 12 • 7:30 PM
100 Willis Avenue, Columbia, MO 65215
View details
Holiday Puppy Yoga at Hexagon Alley with Sarahs Yoga Studio
Holiday Puppy Yoga at Hexagon Alley with Sarahs Yoga Studio
Sun, Dec 14 • 9:00 AM
111 South 9th Street #10, Columbia, MO 65201
View details
MLJ’s First Annual Gingerbread & Holiday Celebration
MLJ’s First Annual Gingerbread & Holiday Celebration
Sun, Dec 14 • 1:00 PM
22 North 10th Street, Columbia, MO 65201
View details

Nearby restaurants of First Watch

Casa Maria's Mexican Cantina

Ocha Noodles and Ramen

Pancheros Mexican Grill - Columbia Grindstone

Jersey Mike's Subs

El Maguey

HuHot Mongolian Grill

Mad Cow

Popeyes Louisiana Kitchen

Como Smoke and Fire - South

Andy's Frozen Custard

Casa Maria's Mexican Cantina

Casa Maria's Mexican Cantina

4.2

(305)

Click for details
Ocha Noodles and Ramen

Ocha Noodles and Ramen

4.3

(131)

Click for details
Pancheros Mexican Grill - Columbia Grindstone

Pancheros Mexican Grill - Columbia Grindstone

4.3

(133)

Click for details
Jersey Mike's Subs

Jersey Mike's Subs

4.5

(169)

Click for details
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Posts

Angelique KiloAngelique Kilo
I used to love this place but the service has gone downhill. I visited this location 5/10, after rush so it was not busy. Walked in and waited to be seated. While waiting, I saw the register was busy. I made eye contact with the person at the register. She looked directly at me and I thought she would ask one of the many coworkers walking around to go seat me. Nothing. I decided next to use the website to put myself "in line". I thought maybe one of the other employees would see it, in fact, one walked right up to the tablet used to monitor that stuff and did nothing. After 5 mins, other people came in and waited. Nothing. I then told them I had already been waiting 5 mins and was not greeted. They stood for another minute and left. I then decided to use the website to place a to go order. Got all the way through it and paid without being seated. Finally, after placing it, someone walked up and seated me. No apology for the long wait, nothing. They were not busy. Hell, one of the male.employees was eating lunch just prepared by the kitchen. Got my now Togo food and it was terrible. The onions were huge and it tasted like onion grits, not shrimp and grits. I will go to the other location from here on out. Disappointing.
Lei FranciscoLei Francisco
This is my first time being here. When we showed up, they made us wait for like 5 minutes or so even though there were a plenty of unoccupied tables. I think they might have been short staffed. We ordered the '2 for you', a half HAM AND GRUYERE MELT sandwich and one cup of Italian soup (soup of the day). I think the atmosphere was great as it gives you some comfy feelings for some reasons. The food taste was not bad, but definitely not worth the money I paid as the portion were very SMALL, especially the cup of soup. It was literally a CUP. The combination cost me $11 + tips. We only ordered the sandwiches and soup and they weren't that busy at the time when we dining in. When our food was served, we still hadn't received the waters we'd requested. I was a little disappointed as I had a somewhat high hopes for the place.
Lanie KellLanie Kell
Not sure why this place has low ratings which bothers me as I normally don’t go to places with a rate less than 4.3 and this place should be above 4.3. This place was recommended to us by family. The food was great, portions were good size and atmosphere was great. Service could have been a little better as she didn’t check back with us till we were done eating. No worries as we didn’t need anything anyway. We had the BLTE with its wedding soup, 1/2 ham & Gruyère melt with tomato basil soup. Plenty to eat!! Would definitely eat here again and highly recommend this place.
See more posts
See more posts
hotel
Find your stay

Pet-friendly Hotels in Columbia Township

Find a cozy hotel nearby and make it a full experience.

I used to love this place but the service has gone downhill. I visited this location 5/10, after rush so it was not busy. Walked in and waited to be seated. While waiting, I saw the register was busy. I made eye contact with the person at the register. She looked directly at me and I thought she would ask one of the many coworkers walking around to go seat me. Nothing. I decided next to use the website to put myself "in line". I thought maybe one of the other employees would see it, in fact, one walked right up to the tablet used to monitor that stuff and did nothing. After 5 mins, other people came in and waited. Nothing. I then told them I had already been waiting 5 mins and was not greeted. They stood for another minute and left. I then decided to use the website to place a to go order. Got all the way through it and paid without being seated. Finally, after placing it, someone walked up and seated me. No apology for the long wait, nothing. They were not busy. Hell, one of the male.employees was eating lunch just prepared by the kitchen. Got my now Togo food and it was terrible. The onions were huge and it tasted like onion grits, not shrimp and grits. I will go to the other location from here on out. Disappointing.
Angelique Kilo

Angelique Kilo

hotel
Find your stay

Affordable Hotels in Columbia Township

Find a cozy hotel nearby and make it a full experience.

Get the Appoverlay
Get the AppOne tap to find yournext favorite spots!
This is my first time being here. When we showed up, they made us wait for like 5 minutes or so even though there were a plenty of unoccupied tables. I think they might have been short staffed. We ordered the '2 for you', a half HAM AND GRUYERE MELT sandwich and one cup of Italian soup (soup of the day). I think the atmosphere was great as it gives you some comfy feelings for some reasons. The food taste was not bad, but definitely not worth the money I paid as the portion were very SMALL, especially the cup of soup. It was literally a CUP. The combination cost me $11 + tips. We only ordered the sandwiches and soup and they weren't that busy at the time when we dining in. When our food was served, we still hadn't received the waters we'd requested. I was a little disappointed as I had a somewhat high hopes for the place.
Lei Francisco

Lei Francisco

hotel
Find your stay

The Coolest Hotels You Haven't Heard Of (Yet)

Find a cozy hotel nearby and make it a full experience.

hotel
Find your stay

Trending Stays Worth the Hype in Columbia Township

Find a cozy hotel nearby and make it a full experience.

Not sure why this place has low ratings which bothers me as I normally don’t go to places with a rate less than 4.3 and this place should be above 4.3. This place was recommended to us by family. The food was great, portions were good size and atmosphere was great. Service could have been a little better as she didn’t check back with us till we were done eating. No worries as we didn’t need anything anyway. We had the BLTE with its wedding soup, 1/2 ham & Gruyère melt with tomato basil soup. Plenty to eat!! Would definitely eat here again and highly recommend this place.
Lanie Kell

Lanie Kell

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Reviews of First Watch

4.3
(402)
avatar
1.0
2y

UPDATE 10/17: They seem to have doubled down on this matter. I attempted to contact their customer service team as instructed in the response to this review "from the owner." I got a support ticket emailed back saying someone would be in touch in 3 business days. 4 business days later, I replied asking when I could expect a follow up, and received another email with a new support ticket number...with a request to wait 3 more business days for someone to contact me. Next to my core complaint, this outcome is almost impressively ironic. Pretty sure they don't know how to admit that their apps and customer service technologies are a clown show they prefer instead of just apologizing and sending me a gift certificate.

ORIGINAL REVIEW:

Totally blindsided and disrespected. Told family traveling on the road to meet me for breakfast on their way through town. We arrived, was told a 25 minute wait and texted a confirmation. Waited 25 minutes to be told that it would be a 20 minute max wait...25 minutes later...told it would be another 20 minutes, but also told that unlike walk-in customers, people who check in online are placed ahead of the rest in line. After 1 hour of waiting, I politely asked how many folks were ahead of us, and the general manager appeared and escalated the situation. Repeatedly interrupted me and called me combative in front of a crowded restaurant while I'm trying to calm him down and just get his name. Made me feel like I was the cause of the trouble when all I did was have the temerity to ask how many people were cutting in front of us. He came to the table after we were seated I'm suppose to apologize, but he really just underscored that I was at fault because I had "energy" he didn't like. Was far more interested in performing the adult in the room song and dance than realizing his staff had been caught feeding boiler plate times and had embarrassed me by debating there was actually, in fact, a huge difference between the 55 minutes his tablet says we waited versus the hour wait I claimed.

Dude, I brought folks out of town to your restaurant, you made us wait for over an hour because online check ins were getting priority for seating, there's no information on your signage or your websites saying that is how people are seated, but I'm the bad guy because I'm calling you out on giving me and who knows how many other people waiting the gas light? Gotcha.

My folks loved the food, it looked great, I passed and enjoyed ice water because I didn't feel comfortable eating where the general manager kept labeling me combative. Pretty out of line when he's the one interrupting me and talking to me like we're in court. They got nice handwritten signs and stuff on the walls asking for reviews, so here's mine: Never going back here, be sure to confirm at the door if online check ins are gonna cut in...

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avatar
1.0
4y

Let me first state the good at this place. It has a wonderful atmosphere on the inside, however that’s where the good stops. I took my father here while he was visiting in town because it was someplace I hadn’t tried and seem like a good spot. When we showed up he told us he would be about a 20 minute wait, which is fine and we were willing to wait that time. After waiting outside for 20 minutes went into check the wait time and they told us it only be about another 10 minutes. At this point we decided to wait inside since it wouldn’t be too long however ended up being another 30 minutes before we were sat. Now I worked in the service industry for a long time and I understand being overwhelmed by a big rush however what I noticed wasn’t that there was too many people waiting it was just poor management.

I saw multiple people who came in and got onto wait after us seated before us and I saw many open tables just waiting to be cleaned. I also saw that the bar was half empty, which was at this point when I asked the hostess if we could just sit at the bar since it seemed like it was empty they said no it wasn’t open seating. That’s one another hostess came up And ask how long we’ve been waiting and I said 50 minutes and that’s when they decided to clean a spot off at the bar for us to sit. At this point we then proceeded to wait another 10 minutes before one of the servers asked if we’d been helped. When we stated no she went to go look for a server. After another 10 minutes the same server came back and said “sorry I could not find her I will take care of you guys”. Now I don’t necessarily blame this next part on her because I think she might’ve been overwhelmed with the number of tables she had. However it took her another 10 minutes before she asked us what we wanted to order. And after we place our order took 30 minutes for us to receive the food. Now at this point this establishment did have the opportunity to regain some stars with the quality of the food. However the food was subpar. My eggs or cold and the diced potatoes were very undercooked to the point of almost being raw it was just not a good experience. And yes any rational person after taking an hour and 15 minutes to even get a glass of water would’ve left. But we felt like we had already invested too much time into waiting and hope the food would make up for the wait. I might one day give this place a second chance however I cannot in good conscience recommend that someone spend their money to have poor service, poor food, and extremely...

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avatar
1.0
13w

The food is looks pretty, but the taste is merely fine and it is definitely overpriced ($14 for avocado on toast with 1 egg, come on). I actually still liked coming here, despite the food costing too much for being just fine, so much so that I wanted to apply! I submitted an application online, then waited a few days to call to see about talking to a manager (the ol' go-gettum attitude my mother tells me is still effective, I'm not too sure about that). The hostess or whoever answered the phone and was immediately hostile, answering my polite "hello" with an attitude-filled "how can I help you?" in that vicious way people do when they're already bothered by you before you've even opened your mouth (excellent for the service industry). I asked, politely, if they were busy and if they were not, would I be able to speak to a manager about my application. She rudely cut me off to tell me that no one was available and that "they would never hire me anyways for calling during a rush". As if I, from my home, would somehow know that they were in the middle of a rush, and as if I hadn't first asked if they were busy (because I didn't want to take up anyone's time if they were busy, I have worked in food service before). I simply told her to have a nice day then hung up. My dad and I eat here most Sundays, say goodbye to that. I'm so sorry, Ms. Hostess, that you were having a bad day (poor you, having to work a rush at a restaurant, what a rare and unexpected occurrence), but it was entirely inappropriate and unprofessional to bite the head off a potential applicant for asking a simple question. Most of the bad reviews are due to staffing, I would suggest not hiring lazy, rude, discourteous people (like whoever answers the phone), or try training them more so they know not to be blatantly disrespectful to customers (not a good way to keep repeat business). I'd like to come back one day, but certainly not with the...

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