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First Watch — Restaurant in Roanoke

Name
First Watch
Description
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Nearby attractions
River's Edge Park
302 Wiley Dr SW, Roanoke, VA 24014
Smith Park
1618 Wiley Dr SW, Roanoke, VA 24016
Nearby restaurants
Mellow Mushroom Roanoke
2239 Franklin Rd SW, Roanoke, VA 24014
Taziki's Mediterranean Cafe - Ivy Market
2243 Franklin Rd SW Ste A, Roanoke, VA 24014
Wildflour Cafe And Catering
2143 Colonial Ave SW, Roanoke, VA 24015
MISSION BBQ
2229 Colonial Ave SW, Roanoke, VA 24015
Bobby’s Hot & Cheesy
2071 Colonial Ave SW, Roanoke, VA 24015
Bubblecake
2073 Colonial Ave, Roanoke, VA 24015
Pancho Mexican Restaurant Towers
682 Brandon Ave SW, Roanoke, VA 24015
Starbucks
2112 Colonial Ave SW, Roanoke, VA 24015
Pueblo Chico Mexican Grill
2626 Broadway Ave SW ste B, Roanoke, VA 24014
McAlister's Deli
2063 Colonial Ave #132, Roanoke, VA 24015
Nearby hotels
SpringHill Suites by Marriott Roanoke
301 Reserve Ave SW, Roanoke, VA 24016
Related posts
Keywords
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First Watch things to do, attractions, restaurants, events info and trip planning
First Watch
United StatesVirginiaRoanokeFirst Watch

Basic Info

First Watch

2243 Franklin Rd SW Ste B, Roanoke, VA 24014
4.5(749)
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Ratings & Description

Info

Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.

attractions: River's Edge Park, Smith Park, restaurants: Mellow Mushroom Roanoke, Taziki's Mediterranean Cafe - Ivy Market, Wildflour Cafe And Catering, MISSION BBQ, Bobby’s Hot & Cheesy, Bubblecake, Pancho Mexican Restaurant Towers, Starbucks, Pueblo Chico Mexican Grill, McAlister's Deli
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Phone
(540) 656-3474
Website
firstwatch.com

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Featured dishes

View full menu
dish
Original Iced Coffee
dish
Honey Caramel Crunch Iced Coffee
dish
Mint Mocha Iced Coffee
dish
Pesto Chicken Quinoa Bowl
dish
Power Breakfast Quinoa Bowl
dish
Avocado Toast
dish
Healthy Turkey
dish
AM Superfoods Bowl
dish
Sunrise Granola Bowl
dish
Tri-Athlete
dish
Cobb Salad
dish
Superfood Kale Salad
dish
Chicken Avocado Chop Salad
dish
Sweet Honey Pecan Salad
dish
Bacado
dish
Chile Chorizo
dish
Inspired Italian
dish
The Works
dish
Frittata Rustica
dish
Morning Market Veggie
dish
Ham & Gruyere
dish
Smoked Salmon & Roasted Vegetable Frittata
dish
Bob's Red Mill Cheesy Grits
dish
Cup Of Fresh, Seasonal Fruit
dish
Lemon-Dressed Organic Mixed Greens
dish
Chicken Apple Sausage Patty
dish
Bob's Red Mill Buttered Grits
dish
Cheesecake Holey Donuts With NutellaÂŽ
dish
Side Two Eggs
dish
English Muffin
dish
Million Dollar Potatoes
dish
Biscuits & Gravy
dish
Side Toast
dish
Gluten-Free Toast
dish
Freshly Baked Blueberry Muffin
dish
Grab N Go GF Brownie
dish
Grab N Go GF Marshmallow Treat
dish
Bowl Of Tomato Basil Soup
dish
Grab N Go Salted Caramel Cookie
dish
Turkey Sausage
dish
Smoked Ham
dish
Hardwood Smoked Bacon
dish
Side One Egg
dish
Million Dollar Bacon
dish
Pork Sausage
dish
Fresh, Seasoned Potatoes
dish
Kids French Toast
dish
Kids Grilled Cheese
dish
Kids Half Waffle
dish
Kids Pancake
dish
Kids Granola Bowl
dish
Kids Bacon & Egg
dish
Farm Stand Breakfast Tacos
dish
Market Hash
dish
Elevated Egg Sandwich
dish
Chickichanga
dish
Biscuits & Turkey Sausage Gravy With Eggs
dish
Farmhouse Hash
dish
Parma Skillet Hash
dish
Kale Tonic
dish
Tangerine Dream
dish
Morning Meditation
dish
Purple Haze
dish
The "Good Morning" Pack (For Two)
dish
Project Sunrise Retail Coffee
dish
House-Made Granola
dish
Loaf Of Whole Grain Artisan Bread
dish
Project Sunrise Coffee Tote (96 Oz)
dish
The "Good Morning" Pack (For Four)
dish
First Watch Cookbook
dish
Belgian Waffle
dish
Two Multigrain Pancakes
dish
Multigrain Pancake
dish
French Toast
dish
Lemon Ricotta Pancakes
dish
Floridian French Toast
dish
1/2 Sandwich & Soup
dish
1/2 Sandwich & Salad
dish
1/2 Salad & Soup
dish
Market Veggie Sandwich
dish
Baja Turkey Burger
dish
Ham & Gruyere Melt
dish
Roast Beef & Havarti Sandwich
dish
Monterey Club
dish
BLTE
dish
Veggie Burger
dish
100% Cold Squeezed Orange Juice
dish
Oat Milk
dish
Grapefruit Juice
dish
Coca Cola Soft Drinks
dish
Apple Juice
dish
Fresh-Brewed Iced Tea
dish
Reduced-Fat Milk
dish
Cranberry Juice
dish
Cold Brew Coffee
dish
Hot Chocolate
dish
Tri-Fecta

Reviews

Nearby attractions of First Watch

River's Edge Park

Smith Park

River's Edge Park

River's Edge Park

4.4

(361)

Open until 11:00 PM
Click for details
Smith Park

Smith Park

4.5

(170)

Open until 11:00 PM
Click for details

Things to do nearby

The Park Dance Clubs A NIGHT AT THE OSCARS DANCE PARTY NEW YEARS EVE!
The Park Dance Clubs A NIGHT AT THE OSCARS DANCE PARTY NEW YEARS EVE!
Wed, Dec 31 • 6:00 PM
615 Salem Avenue Southwest, Roanoke, VA 24016
View details
New Years Eve @ Starr Hill Roanoke
New Years Eve @ Starr Hill Roanoke
Wed, Dec 31 • 7:00 PM
6 Old Whitmore Avenue, Roanoke, VA 24016
View details
Roanoke Downtown Food and Cultural Tour
Roanoke Downtown Food and Cultural Tour
Sat, Dec 27 • 11:00 AM
110 Shenandoah Avenue Northeast, Roanoke, 24016
View details

Nearby restaurants of First Watch

Mellow Mushroom Roanoke

Taziki's Mediterranean Cafe - Ivy Market

Wildflour Cafe And Catering

MISSION BBQ

Bobby’s Hot & Cheesy

Bubblecake

Pancho Mexican Restaurant Towers

Starbucks

Pueblo Chico Mexican Grill

McAlister's Deli

Mellow Mushroom Roanoke

Mellow Mushroom Roanoke

4.4

(1.2K)

Click for details
Taziki's Mediterranean Cafe - Ivy Market

Taziki's Mediterranean Cafe - Ivy Market

4.3

(52)

Click for details
Wildflour Cafe And Catering

Wildflour Cafe And Catering

4.5

(269)

Click for details
MISSION BBQ

MISSION BBQ

4.7

(908)

Click for details
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Posts

JoKo TravelsJoKo Travels
Subpar at best. I always went to the OG first watch in Kansas City and it was a family favorite. I was craving eggs Benedict and first watch always had the best. Well, not this one. First the million dollar bacon had good flavor but it was super cold. then my husband ordered a single pancake and a side of breakfast potato’s and the pancake was cold and the potatoes were mushy. We asked if they could put the potatoes back on a little longer and were told that “the skillet only has one degree on it so they can’t do that” we questioned it because that’s just a silly response/reason as you can easily put the potatoes back onto a one degree skillet for longer and get the results we were hoping to get from the food we were paying for. Nonetheless we were told a flat out no again by 2 people so he tried to eat his soggy potatoes and cold pancake as is. Now my eggs Benedict, the star of the show.. well, not exactly. For one, they put it on bread instead of an English muffin, there was an insane amount of ham, the Holliday sauce was SUPER lemony and I only received one pouched egg when the pictures, description and overall look of my meal, the long piece of bread, only had one egg on one side. Not only this but a single cup of so-so coffee was $4. Like what? This place is such a rip off. Paid $50 for food that wasn’t cooked or warm and their skillet is only one degree so non mushy potatoes are out of the question. Save your breakfast food money and go elsewhere. I know I won’t be back.
Darlene DidricksonDarlene Didrickson
Our waitress was Amanda, and she was friendly and attentive. I ordered the half and half, of which I chose the chicken pecan salad and the Monterey Club. It was delicious and there was more food than I could eat. I forgot to ask for the dressing on the side, and it was more than what I would have put in the salad. The sourdough bread is so tasty. My husband ordered the Turkey Burger with the vegetable soup. The soup was hot and thick, and he declared both the burger and soup to be very good. I ordered a soda, not realizing it was almost $4.! Next time it will be water only. The atmosphere was fine, except for the freezing temperature inside. Even with my jacket, my fingers were blue. We will be back! Older review: have had good experiences at all First Watches I have eaten at. The staff has always been friendly and professional. The half and half with the turkey club sandwich on sourdough bread and pecan chicken salad (lettuce salad) with the honey mustard dressing is a delicious combo. The price was very reasonable, too. My husband chose the quinoa power bowl and said it was good, but he thought mine was tastier and better priced. The tables are very close together, and you can hear other's conversations. Besides that, all was good.
Judith SchellJudith Schell
I enjoyed the atmosphere and decor. My server was friendly, though extremely busy, so it would take some time to get his attention. The first set of silverware I was given had a surprising amount of dried on food on it, so watch for that. I was by myself, so I was seated at a little table near the entrance where many people waiting stood by my table blocking my site line to get my servers' attention, which did not help and took away from my experience there. I ordered the eggs Benedict with ham and tomatoes, and both eggs came together on a six inch piece of Ciabatta bread. It was a little tough for my liking on the Ciabatta. I had to salt and pepper it for any flavor to come through It could have used more bechemel sauce. It came with a side of fried potatoes, which were just OK. Again, bland and could have used some flavor or something in them. The coffee was good and served in a stainless steel coffee carafe that stayed on the table so you could serve yourself when you needed more coffee. I'm not sure I'd go back again. It didn't wow me at all. I'd say give it a try for yourself.
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Subpar at best. I always went to the OG first watch in Kansas City and it was a family favorite. I was craving eggs Benedict and first watch always had the best. Well, not this one. First the million dollar bacon had good flavor but it was super cold. then my husband ordered a single pancake and a side of breakfast potato’s and the pancake was cold and the potatoes were mushy. We asked if they could put the potatoes back on a little longer and were told that “the skillet only has one degree on it so they can’t do that” we questioned it because that’s just a silly response/reason as you can easily put the potatoes back onto a one degree skillet for longer and get the results we were hoping to get from the food we were paying for. Nonetheless we were told a flat out no again by 2 people so he tried to eat his soggy potatoes and cold pancake as is. Now my eggs Benedict, the star of the show.. well, not exactly. For one, they put it on bread instead of an English muffin, there was an insane amount of ham, the Holliday sauce was SUPER lemony and I only received one pouched egg when the pictures, description and overall look of my meal, the long piece of bread, only had one egg on one side. Not only this but a single cup of so-so coffee was $4. Like what? This place is such a rip off. Paid $50 for food that wasn’t cooked or warm and their skillet is only one degree so non mushy potatoes are out of the question. Save your breakfast food money and go elsewhere. I know I won’t be back.
JoKo Travels

JoKo Travels

hotel
Find your stay

Affordable Hotels in Roanoke

Find a cozy hotel nearby and make it a full experience.

Get the Appoverlay
Get the AppOne tap to find yournext favorite spots!
Our waitress was Amanda, and she was friendly and attentive. I ordered the half and half, of which I chose the chicken pecan salad and the Monterey Club. It was delicious and there was more food than I could eat. I forgot to ask for the dressing on the side, and it was more than what I would have put in the salad. The sourdough bread is so tasty. My husband ordered the Turkey Burger with the vegetable soup. The soup was hot and thick, and he declared both the burger and soup to be very good. I ordered a soda, not realizing it was almost $4.! Next time it will be water only. The atmosphere was fine, except for the freezing temperature inside. Even with my jacket, my fingers were blue. We will be back! Older review: have had good experiences at all First Watches I have eaten at. The staff has always been friendly and professional. The half and half with the turkey club sandwich on sourdough bread and pecan chicken salad (lettuce salad) with the honey mustard dressing is a delicious combo. The price was very reasonable, too. My husband chose the quinoa power bowl and said it was good, but he thought mine was tastier and better priced. The tables are very close together, and you can hear other's conversations. Besides that, all was good.
Darlene Didrickson

Darlene Didrickson

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I enjoyed the atmosphere and decor. My server was friendly, though extremely busy, so it would take some time to get his attention. The first set of silverware I was given had a surprising amount of dried on food on it, so watch for that. I was by myself, so I was seated at a little table near the entrance where many people waiting stood by my table blocking my site line to get my servers' attention, which did not help and took away from my experience there. I ordered the eggs Benedict with ham and tomatoes, and both eggs came together on a six inch piece of Ciabatta bread. It was a little tough for my liking on the Ciabatta. I had to salt and pepper it for any flavor to come through It could have used more bechemel sauce. It came with a side of fried potatoes, which were just OK. Again, bland and could have used some flavor or something in them. The coffee was good and served in a stainless steel coffee carafe that stayed on the table so you could serve yourself when you needed more coffee. I'm not sure I'd go back again. It didn't wow me at all. I'd say give it a try for yourself.
Judith Schell

Judith Schell

See more posts
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Reviews of First Watch

4.5
(749)
avatar
2.0
1y

Subpar at best. I always went to the OG first watch in Kansas City and it was a family favorite. I was craving eggs Benedict and first watch always had the best. Well, not this one. First the million dollar bacon had good flavor but it was super cold. then my husband ordered a single pancake and a side of breakfast potato’s and the pancake was cold and the potatoes were mushy. We asked if they could put the potatoes back on a little longer and were told that “the skillet only has one degree on it so they can’t do that” we questioned it because that’s just a silly response/reason as you can easily put the potatoes back onto a one degree skillet for longer and get the results we were hoping to get from the food we were paying for. Nonetheless we were told a flat out no again by 2 people so he tried to eat his soggy potatoes and cold pancake as is. Now my eggs Benedict, the star of the show.. well, not exactly. For one, they put it on bread instead of an English muffin, there was an insane amount of ham, the Holliday sauce was SUPER lemony and I only received one pouched egg when the pictures, description and overall look of my meal, the long piece of bread, only had one egg on one side. Not only this but a single cup of so-so coffee was $4. Like what? This place is such a rip off. Paid $50 for food that wasn’t cooked or warm and their skillet is only one degree so non mushy potatoes are out of the question. Save your breakfast food money and go elsewhere. I know I...

   Read more
avatar
5.0
7y

I visited First Watch for the first time this past Sunday with 2 of my daughters and a friend of theirs. With it being right at lunch time, I expected a wait, and for it to be very busy. The host was very pleasant and friendly, and told us that it would be 20-30 minutes. We were seated within that time frame, and our waitress was very attentive. Everything that we ordered was excellent. I have seen comments about 2 pieces of french toast costing $9.00, but what people have to remember is that this restaurant is serving food that is HEALTHY and made with only the BEST and FRESHEST ingredients. I personally do not mind paying a bit more for food that doesn't have a bunch of garbage in it. One of my daughters ordered the avocado toast, and apparently they had run out of the spread, so they brought her egg out while they were making more-that way she at least had something to eat while she was waiting. She did have to wait quite a while for it to arrive, but they took it off of our bill to compensate. Also, I ordered a small orange juice and our waitress brought me a large, explaining that they were out of clean, small glasses. My first visit was not one without a few "issues", but I am still giving a 5 star rating because of the exceptional customer service we received, and the high quality and great taste of the food. Will...

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avatar
5.0
1y

My recent visit to First Watch was a delightful experience that perfectly matched the restaurant's reputation for serving fresh and flavorful breakfast, brunch, and lunch. From the moment we walked in, the atmosphere was inviting, with a bright, airy ambiance that made it feel like the perfect spot for a relaxed meal.

The menu at First Watch is both extensive and thoughtfully curated, offering a wide range of healthy and indulgent options. I was particularly impressed with the freshness of the ingredients. Every dish seemed to be crafted with care, emphasizing the restaurant's commitment to quality.

I opted for the Avocado Toast, a popular choice, and it did not disappoint. The combination of perfectly ripe avocado, well-seasoned, and topped with eggs was delicious. My dining companions chose the Lemon Ricotta Pancakes and the Smoked Salmon Eggs Benedict, and both dishes were met with rave reviews.

The service was excellent—attentive without being overbearing, and our server was knowledgeable about the menu, offering helpful suggestions.

First Watch provided a fantastic dining experience. The combination of great food, a pleasant atmosphere, and excellent service made it a visit worth repeating. I’ll definitely be back to try more from their...

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