I don't know why so many people hate this place. There's nothing wrong with it. The beach and water are perfectly fine. Not every place needs to look like the Caribbean, and at least it's free. I'll admit on the days we were there, the sea was rough and more suitable for wading than swimming, but the water was warm. The entire place has a very relaxing seaside vibe, though I will admit being constantly pestered by hawkers and vendors gets tiring after a while. They aren't aggressive like in other parts of Mexico, but I'd still prefer they left me alone. That being said, after visiting this place, I would recommend staying here instead of Merida. Either way, I recommend getting to the beach before noon, when it's less crowded and the hawkers weren't out yet. Maybe it was because of the cloudy the weather, but the beach was still surprisingly not very crowded despite it being a Saturday. I will note however, we took a taxi there, then took the bus back, as I didn't see a single taxi anywhere in this town.