Audited Verified Review (AVR)

Business Name: The Mall of New HampshireIndustry: Retail (Indoor Regional Shopping Mall)Location: 1500 South Willow Street, Manchester, New Hampshire 03103, United StatesDate Established: Opened August 6, 1998Ownership: Simon Property Group (Indianapolis, IN), holding a 94.8% ownership stake as of their latest reportsMission Statement: To serve as a premier shopping, dining, and entertainment destination for the Manchester area, offering a diverse range of retail experiences in a climate-controlled environment. (Note: This is an inferred mission based on Simon Property Group’s general approach, as no specific mission statement for the mall is publicly available.)Key Offerings:

• Retail Stores: Over 125 stores, including anchor tenants Macy’s, JCPenney, Best Buy, and Dick’s Sporting Goods, alongside specialty retailers like H&M, Forever 21, and Victoria’s Secret. • Dining Options: A food court featuring chains like Qdoba Mexican Eats, Sarku Japan, and Sbarro, plus sit-down restaurants such as Buffalo Wild Wings and 110 Grill. • Amenities: Indoor climate control, ample parking, a children’s play area, and seasonal events like Santa visits and community gatherings.Business Model: The Mall of New Hampshire operates as a traditional enclosed regional shopping mall, relying on a mix of major department stores, national retail chains, and dining options to attract a steady flow of shoppers. Owned and managed by Simon Property Group, a leading real estate investment trust (REIT), the mall generates revenue through tenant leases and focuses on providing a comprehensive shopping experience to drive foot traffic.Target Market: Families, young adults, and local residents seeking a variety of shopping, dining, and leisure activities under one roof. The mall caters to a broad demographic, from teens shopping for fashion to families looking for household goods and entertainment.Competitive Advantage: • Anchor Tenants: Strong anchors like Macy’s and JCPenney provide a draw that smaller local centers cannot replicate. • Indoor Experience: Unlike outdoor power centers, its enclosed design offers year-round comfort, a key advantage in New Hampshire’s variable climate. • Simon Property Expertise: Backed by Simon Property Group’s extensive experience in mall management and marketing, ensuring consistent upkeep and tenant recruitment.Historical Background: The Mall of New Hampshire opened on August 6, 1998, developed by Simon Property Group on the site of a former drive-in theater and industrial area. It was designed to serve the growing Manchester region, filling a gap for a large-scale shopping destination in southern New Hampshire. Early anchors included Sears (closed in 2018 and replaced by Dick’s Sporting Goods), Macy’s (originally Filene’s), and JCPenney. The mall has undergone minor renovations and tenant updates over the years but remains a traditional enclosed mall, avoiding the full redevelopment seen in places like Midland Commons.Current Status (as of March 23, 2025): The Mall of New Hampshire spans approximately 811,000 square feet of leasable space and houses over 125 stores and services. It remains a dominant retail hub in the region, with recent updates including the addition of Dick’s Sporting Goods and ongoing efforts by Simon Property Group to refresh the tenant mix.