Holly Theatre — Attraction in Medford

We are so excited that the opening of the Holly Theatre is here! We've dreamed about watching shows in this beautiful space, so to see it finally ready to be opened, we couldn't be more delighted.

Some cool facts about the theatre. It was built in 1930 and was the first grand movie palace in Southern Oregon.

It closed its doors in 1986 and was saved from being torn down by the Art Alfinito family in the mid-1990s when they purchased it.

In 1998 it was named placed on the National Register for Historic Places.

In 2011 the JPR Foundation purchased the theatre to restore it. They have raised more than $13 million dollars from over 3300 donors to finally open its doors.

The project was completed in early 2025. It will be the largest performance venue between Redding California and Eugene, Oregon

This Sunday, March 2nd, they are hosting a very soft opening with Rally for Reed a fundraiser for Aaron Reed of The Brothers Reed who is battling brain cancer. More than ten bands and musicians will be performing throughout the evening. Holly Theatre general manager, Tiffany Maude says, "It's a way for the Holly Theatre to give back to our community that has supported them through this journey. Our aim is to be a community hub for the arts and this is a great way to start."

Plans for the theater include classic movies during the summer and programming to engage kids to get involved.

We are so happy for this new space in downtown Medford. We can't wait to see what's to come!

You can see longer clips of my...

As a hairstylist and makeup artist, I've had the privilege of working in some of the most iconic venues along the West Coast—but The Holly? Hands down, the most breathtaking space I’ve ever stepped foot in.

The restoration is nothing short of miraculous. After seeing the original condition through historical photos, it's truly awe-inspiring to witness what they've created. We are so lucky to have such a beautifully revived venue right here in Southern Oregon. Seeing the first band play on that stage since the 1980s brought literal tears to my eyes. It was a moment of pure magic—legendary in every sense.

The management, staff, and volunteers are doing an outstanding job bringing this historic gem back to life. We’ve been to the first three shows and each one was a total joy. The hospitality was on point, the box office and bar staff were quick and kind, and yes—the bathrooms were sparkling clean!

Now let’s talk about the sound system... it ROCKS. I'm a total music snob, and I was genuinely shocked by how phenomenal the sound and lighting are. The Holly easily rivals top venues in Portland and San Francisco.

Ticket prices are super reasonable (especially through their website or box office), and seating is actually comfortable—speaking as a curvy girl! Bars and restrooms were easy to access, and the ushers made sure we found our seats with ease.

We’re already planning our next visit. The Holly is a treasure, and we’re so lucky to have it in...

Seating is very tight (i.e. there's not much space between the rows; knees will be almost touching the seat in front of you.) They allow people to stand in the seats so if you are anywhere near the front of the theater you can have your view of the stage completely blocked by people who want to stand. Seats are expensive so having your view of the stage blocked is a major loss. They don't seem to care about how allowing standing affects those who do not wish to stand or cannot do so (I've had communication with them about this).

So, if you buy tickets realize that your seat will be very tight (like traveling in the cheapest airline seats) and people in front of you could block your view completely (the seats being so close all you'll see is the guy standing's butt maybe eighteen inches in front of your face).

I'm very disappointed as it's such a potential resource (and I contributed to the restoration) but we'll not...