Opening day was Dec 1st, 2022! A much welcomed new addition to the NYC retail scene! It's MUCH more accessible than the location inside the Brooklyn mall, King's Plaza. I've been to the mega locations in Europe (Madrid, Amsterdam) and this location is much smaller than those. There are a ton of clothing basics (bodysuits, sweaters, long sleeves) but it dwarfs in size of its European locations (I'm still super happy we have a Primark though). All departments are here including women's, men's, kids, baby, beauty (super small selection of color cosmetics), home (one of my favorites), sleep, shoes, bags and even a seasonal section with holiday gifts now! There's even a travel section with suitcases and accessories. Prices are super affordable as expected! They were heavy with the Disney collaborations if that's your thing. Marvel, Harry Potter, Star Wars, Paw Patrol, it's amazing! Unlimited # of items u can bring in the fitting room (high tech system of zapping your room tag and putting the # of items you bring in. There is a public bathroom with a security guard sitting there making sure u leave your basket with him, and he needs to put in the door code. Tons of cashiers at the counter to move the line along. I'll definitely be coming back!

Brooklyn City Point: location opened Dec 21st, 2022!

Queens Center Mall: Primark also signed a lease here! Methinks it will be taking over the former H&M space 👀 No idea when this will open, probably in a year but hopefully sooner!