Warmth Company at Aptos Village — Local services in Capitola

I’ve lived in the area for almost 20 years and finally stopped into The Warmth Company for the first time — and wow, what a beautiful shop. The displays, clothing, jewelry, candles, robes, even the children’s plushies — everything was curated so perfectly. The store truly lives up to its name in terms of atmosphere and aesthetic.

That said, the customer service was surprisingly cold compared to the warmth of the space itself. There were several associates working, but I didn’t receive a single “hello” or “good morning,” even after browsing for a while or checking out. It felt a little awkward and disconnected, especially since the store itself is so inviting.

I’m giving four stars because the shop itself is gorgeous and has so much potential, I’ll definitely give it another chance. I just hope the next visit matches the beauty of the space with the same warmth in...

I would have given 5 stars but staff behaved like snobby Karens on all 3 of my visits. They seem to think that they must express their clothing lineup and it's cost with an upturned nose. This attitude is tiresome and outdated. I've purchased gifts here on 3 separate occasions, since the merchandise is great quality. Staff on the other hand, seems not to know that serving a wealthy clientele is about precise...

I love the Warmth Company, it’s a home furniture and furnishings store. It’s a hidden gem but once you go there it will be a regular place for home gifts and items to personalize your home. Lots of ocean colors, candles, comfortable duvet covers, shabby chic style and textures to chose from & also some clothing and dainty jewelry. We like to stroll there after eating at...