Happy on Main — Local services in Concord

I can't recommend Happy on Main enough! The selection is truly wonderful, and I've discovered so many new, incredible brands that I now absolutely love. The store is filled with unique finds, from gifts to home goods, and it's a joy to browse.

Beyond the products, the staff, and owner, Sanna - are an absolute delight. The team is so friendly and passionate, and they truly make every visit a positive experience. The store itself is a community hub, i've even attended a few events and have found the experience and the community an absolute delight.

I even had my ears pierced by Brightspot by Megan at Happy on Main yesterday and it was a comfortable, clean, and delightful experience from start to finish. This is more than just a shop—it's a place that genuinely brings happiness to the community. A...

What an incredible new boutique store in Concord! Founded by the ever so talented Sanna McAuliffe, this shop is a true reflection of her impeccable taste and deep local roots. You can feel the care and history woven into every detail—from the thoughtfully curated clothing to the warm, welcoming atmosphere.

What makes this boutique so special is not just the stunning selection of pieces (which blend timeless New England/Concord style with a fresh, modern twist), but also the genuine connection to the Concord community. Sanna's family has been a part of this town for generations, and her pride in that heritage shines through everything she does. Shopping here feels like coming home....

I’d like to start my saying, I’ve never left a Google review before, but after my experience at Happy on Main, it felt like a must. I visited Happy on Main back at the end of May and was absolutely blown away, what an awesome shop! I was 3 months pp and Sanna (the owner) could not have been any nicer! If you’re a mom, finding clothes in those pp months can be so hard. Sanna was so kind, helpful, and helped me find pieces that made me feel beautiful and a little bit more...