Colorado Beverage Company — Local services in Denver

I am in the wine business, so my perspective of what makes Colorado Beverage company great is a product of observations that the regular customer would never be aware of. What most people do not know is that there are literally thousands of products that exist and unfortunately, a lot of it is less than desirable but the average customer would never know. When an average customer walks into a store, they are overwhelmed by a sea of cans and bottles and have no idea what they are looking at. It can be and is very intimidating. The reason why this store is so great is because you literally have your own personal sommelier that has studied every single product on their shelve's! Instead of stocking inventory to simply sell to you, the Colorado Bev staff has carefully selected the finest products to make available to you, and at the very best prices! They have incredible relationships within the industry that help secure rare and low allocated products. Need an amazing Malbec for your meal? All of the staff is knowledgeable and will guide you to something you are most definitely going to enjoy. Want the best deal on a Coors light 12 pack? They are your go to store. I have never had anything less than a stellar experience in this store with any of the staff. That is an amazing accomplishment for any business to achieve. If you can't tell by now, I really enjoy shopping...

Went in to see if they had a particular beer my husband likes and they did! They also had a sign on the cooler door reading all Sam Adam's 12 pack on sale $14.99 regularly $17.99. This made our day so we grabbed 4 of the 12 packs of Sam Adam's Octoberfest and went up to the register where they rang up $17.99. We told the guy at the register about the sign, hes new and had to ask the lady working with him to check. The lady walks to the back and comes back with a different sign and tells us a different beer is on sale. My husband walked back with her and showed her the sign we looked at, she took it down and made a phone call (I'm assuming to her boss) and then tells us Octoberfest isnt part of the sale...no mention of that on the sale sign! My husband took a picture of the sale sign. Wish I knew how to post it here.very unsatisfied by this establishment and will not be back. Also telling everyone I know not...

Dropped in while visiting from Austin, Texas Saturday night. Pretty strong wine selection. It is very clear the curation is done with thought, knowledge and informed experience. Only a small point to make about your branding signage being very small as it doesn't identify your shop to prospective new customers. Keep up the good work.

As someone who works in a bottle shop, I felt Roger Alan's negative review in from 2022 about the store's "arbitrary masking" was uncalled for and just silly. Private businesses have a right to devise their own precautions and masking policies to protect their staff, sales reps and customers regardless of any situation where local public health orders might have been lifted or relaxed at the time. That's the free market at work. Owner or management, operating the business as a private entity/business reserve the right to set policies as...