Silver Strand Plaza — Local services in Imperial Beach

Silver Strand Plaza is such a great community spot in Imperial Beach! It has everything you need in one place: IB Pet (it's a one-stop shop for all your pet needs 🐾), Seacoast Veterinary Group, IB Groomin’, also Imperial Nails, and Daisy Ruth’s, a super cute gift shop full of unique finds. There’s also a barber, IB Fitness, Giant Pizza King, Strand Liquor, and soon — a food co-op opening in 2025/2026.

The plaza is easy to get to, has plenty of parking, and gives off that friendly neighborhood vibe. It’s not overwhelming like a big mall, but instead full of local businesses that make it a real staple in...

Food portions were good for the price, taste across the board was alright, pretty bland, looked around and saw another table that had barely fully cut rolls so not sure if they need a new knife if a place cheaps out in most areas (plastic forks) they cheap in food as well.

Other reviews based on cleanliness are correct, personally would not recommend again purely based on the dirtiness, staff was great but if you are eating seafood this is not something I would recommend, of course you can risk it if you want, just don’t use the bathrooms...

I had the most amazing experience with a New Massage Therapist @ The Cove Health & Beauty Boutique, His Name is David Crain, you have to make an appointment with him. Swedish, Deep Tissue, Sports, Reflexology, Trigger Point, and Pre-natal...