The Strand Liquor — Local services in Imperial Beach

UPDATE: March 2022 Store has a new owner! He's really fixing the place up and it's looking good! Still the same great service!

Love our local liquor store. Of course, it has liquor, but also much more. From candy to milk, mixers, and ice cream, this store tries to have it all. Usually where I get my ice, my candy, and anything else that I need. The staff there is totally friendly and there for you. Being handicapped, they are sensitive to my needs and very helpful. I would highly recommend this convenience store to anyone...

I have been coming here ever since I moved to Imperial Beach. Every time it has been due to pure convenience & never to buy alcohol. Poor Customer service, I have been shortchanged at times, & over priced items. It’s looking a lot nicer aesthetically but same old downsides exist. A sight of relief is on the way when Sun-coast opens up in that shopping center. Hopefully they bring healthy and refreshing...

Owner/rep is very friendly. He says he doesn't drink to avoid giving advice on the actual product being sold. It was like asking your food server what's good on the menu and they tell you they don't eat there. Not an effective business plan. Selection is okay and lots of higher end product was dusty. Everything was about 33% more than the box store. You're paying for convenience which is not a bad...