Locally and Woman-owned!!
I attended a Galentine's Day event at Surefire. It was so much fun! They featured local shops and wineries for food and drinks. Lots of people showed up and there was a fun deal for "Forever Bracelets" (permanent jewelry). My friend and I got to choose our gold chains for a flat fee (BOGO for the event). They were high quality and delicate looking.
The shop is so charming and light. You can tell each piece displayed was chosen intentionally. The space is warm and inviting, not uptight or intimidating as many other jewelry shops might be. I felt totally comfortable asking questions and learning about each of the designers. I have since returned to take a look at possible engagement rings and inspiration for gifts for my mom and friends. I never felt pressured to buy anything, but also felt that if I didn't find something I liked, they would assist me in that search.
The price point is quite high but fairly priced. That's what you get for one-of-a-kind jewelry. This is not a Claire's or fast fashion place. This is heirloom jewelry made to last and to be passed down for years.
I love that this shop also devotes its space to highlighting other local businesses with the events they put on. I feel that the owner is very integrated in the LO community, spreading love and kindness, with a...
Read moreWorking with surefire jewelry was amazing, Laura and her team were amazing and very attentive to what I needed. I have been searching for years for a specific paperclip gold necklace that was a combination of Rose gold, white gold and yellow gold and also matte color... Suffice it to way that was a very tall order for the traditional gold market but the crew a surefire didn't disappoint when they custom made one for me. After my consultations with them, they put together a sketch, got the materials and the rest is history. Looking forward to my next...
Read moreI cannot recommend Surefire enough, both for a stunning selection of jewelry but also for a fantastic shopping experience. The owner Laura is incredibly knowledgeable about the designers she carries and will help you find the perfect piece for your collection - she also designs her own jewelry that is featured in the store, I plan to return one day to work with her on a custom piece! I have complete trust in her to execute any vision I bring to her, and have loved the pieces I’ve bought at Surefire - they are lifelong investments I will...
Read more