10/10 Optics — Local services in New York

This was one of the most astonishing- bad experience customer services experience I have ever had anywhere. I got a pair of reading glasses over $250 at 10/10 Optics at 26th St, Madison Ave, NYC 10010. The frames left temple come off a part the butt strap had a defect from the manufacture - I took the eyewear back to the store and one of me Optician Steve stated that I got a cheap glasses " in a very demeanor " and that I should get more expense glasses. I could not believe after spending $250.00 for a reading glasses with manufacture issues the Optician have the nerve to tell me that. I came back few days later to talk with the store manager- she was able to take the glasses and I wait over 6 weeks, when I pick up the glasses were totally unbalanced unable to wear, I left the glasses and I told them that they must be done correctly. After 2 more weeks I came back to pick up the glasses because they did not contact me. The put crazy glue by the butt-strap and I was told that they will be fine. Few weeks later the right temple come off as the left side. same issues in both side. I spoke with the manager store and I was told that by her " they can not help me". Finally, I spoke with the owner Ruth Domber and I got the same treatment. She stated that all her glasses in the store have manufacture defect and I need to buy a new pair..I was in shocked to hear that, I did not want to get eyeglasses that comes with manufactures defects. Overall this eye shop should be closed and to tell every customer that they are selling cheap frames- disposable for a lot of $$. ripped off!! I have not other choice to contact the Better Business Bureau and they took an official complaint....

Two things made 10/10 Optics a truly exceptional place to buy eyewear: the people and the selection. I've been going to 10/10 for over 15 years. I usually work with Jesus or Liz, and it's the easiest thing for me to get glasses here. I trust everyone working at the counter to choose frames that will complement my face. I usually just let them pick frames for me, and I always walked out with something that I loved. But when I went to get new glasses a couple of weeks ago, I realized something wasn't quite right. It took me a few minutes to figure it out. It wasn't Jesus. We had a lovely chat and catch-up while I worked out what was wrong. It was the frames on the display shelves. Before, 10/10 had glasses from designers I had never heard of - frames that were different or unique or just plain special. But now... Basically, the frame selection is the same as what you would get from a chain store like LensCrafters. No shade to LensCrafters, but I went to 10/10 because I didn't want frames that everyone else had. Turns out 10/10 Optics had been sold to a corporate entity a couple of months ago. I didn't really like the new selection so I just ordered my old frames again. I love the people here, but it's like the soul of the store has gone. I'm not sure what I'll do next year. If it's still the same cookie cutter frame selection then I'll have to go searching. I do hope that they bring back the frames and designers they had before. Otherwise, they may as well just change the name of 10/10 to LensCrafters and be...

I could write a many pages review long singing the praises for 10/10 optics but to save time, I want to write that they have an amazing selection of frames and incredible service in terms of helping you find the frame that is perfect for you!! Its worth a visit and my family and I have all been lucky enough to have found great frames at 10/10!

I first stumbled onto 10/10 shortly after moving to the neighborhood as I had an eye issue and Dr. Rozenburg graciously took the time without any warning or notice from me to give me a thorough exam. With my eyes feeling better, I returned a few weeks later after I realized that I could use a new pair of glasses. I was incredibly apprehensive to change my the pair glasses which I had for years and the wonderful staff showed me dozens of pairs that really changed my look. While I did not love the glasses at first, they graciously said that I should try the pair that I selected for a few weeks. If I did not like it, they'd happily take the frames back and we could pick something else. In a few weeks, I realized that the pair they helped me select was WONDERFUL! I received numerous compliments and the quality of the frames was far better than my earlier pair. A few years later, I have picked up 5 pairs from 10/10. Each time, the glasses are wonderful and visiting the staff (Liz, Barry, Jesus, and Steve) is always a lot of fun!

10/10 is worth a visit - I am a picky academic and they have exceeded every expectation and helped me love...