Magnolia Salon + Sweetbay Boutique — Local services in Normal

I want to share my terrible experience. I have been doing keratin for many years, and I was always happy with this procedure, I have long hair. Until I got to this salon. I did a keratin procedure, which I think everyone knows about. This is a procedure that straightens hair for a period of 3 to 6 months, it is written about it on Google, if you just type the word "keratin". I did this procedure, and when at the end they washed off the component, they straightened my hair with an iron, which I was already surprised, because my hair should be straight. I washed my hair after 2 days, and the component was washed off, my hair was the same as always when I just dried it with a hairdryer. That is, I paid $ 260, and did not get the result. I wrote to the salon about this, but they replied that they do not do "keratin straightening", they do "keratin smoothing", although they did not warn me that it does not give results. I had long text disputes, the salon stood its ground, although it would be strange if you came for hair dyeing, and your dye washed off the next day. We closed this topic, my hair was in normal condition, so I didn’t want to write my review, although it spoiled my mood, and I really regret the money lost. Several weeks have passed, and my hair is in terrible condition, it is simply incredibly dry, tangles like never before, falls out and is very split along the entire length. I have waist-length hair, and I just cry when I look at my hair, it is simply burned. Yes, I see beautiful hair here on the girls who get dyed here. But if you don’t know about keratin, then remove it for your price. My hair will not be saved, only time will help it grow back! I grew it for many years, and it all changed in one day. “Thank you” to the salon for this, and for your customer...

This review is purely about the exceptional customer service I received. I spoke with Erica this morning, and she was not only warm and friendly, but also took the time to listen to my entire story before explaining the cancellation policy.

My little sister, a broke college student at IU Bloomington IN, accidentally scheduled an appointment for Illinois Bloomington instead. She was in tears and asking if I could call and see what they could do. Erica chuckled and said, “It happens all the time, we understand,” and didn’t charge my sister since she was in another state and obviously didn’t intend to miss the appointment.

Erica’s customer service really stood out to me—it's rare to find someone who truly listens with such empathy these days. If the rest of the staff is as kind as Erica, then this boutique is definitely worth a visit! Erica was so warm, and clearly, they have some amazing people working there.

I just wish I lived in Illinois... this would absolutely be my go-to...

I wanted a bold change with my hair color and length. After my first initial visit their was a few tweaks I wasn't fully satisfied with (being a little blonder & brighter in a few areas). So I called and was quickly accommodated & seen again. My second visit... I realized how important it is to communicate the vision you have for your hair! I was upset this time because the color felt way to intense and looked unnatural to me. I adored the salon and my stylist. They were so kind to me and fit me in outside of their usual schedule! But I couldn't shake the feeling of my hair looking unnatural on me. So... I sent an email a few days later. The salon responded with an immediate phone call and I have never felt more cared for and CHERISHED! Jessica (an owner of the salon) saw me bright & early the next day. She fixed me up brand new with a few tweaks! She made my vision come to life! I LOVE MY HAIR & I LOVE MAGNOLIA SALON! If you want a salon who will go the extra mile for...