Sockshop & Shoe Company — Local services in Santa Cruz

I called from San Francisco to inquire about a hard to find pair of shoes I knew the store had at one time carried. I spoke on the phone with a lovely sales person on the phone named jocelyn, she was helpful patient and enthusiastic....AND they had the shoes! If she hadn't been so sweet I'm not sure I would have driven down. Anywhoo, I rearranged my day to drive on down to make sure these beauties fit before laying down my 200 buckeroos. I was bummed Jocylen wasn't in when I arrived, I wanted to thank her again. (Thank you!) I tell you... The Jaffa #207 shoes were every bit as great as I had hoped! The sales staff on the other hand were avoidant, seemingly unhappy and unhelpful.

That said, they have tons of great shoes for men and women, stylish, and unusual, with an emphasis on comfortable..

They also have an impressive selection of socks. I spent quite a bit of time looking! Here's my takeaway on the stock situation. The men's socks were far more interesting and even clever. The women's socks were obvious and over the top girl...flowers, pinks, purple, I ♡ wine, etc... no cool geometrics, designs or clever intelligent quirkiness. They saved all that for the guys... what a tease. I wish my foot were bigger!

Long and short: I'll be back when I have more money to lay down for another stellar looking comfortable pair of shoes, this seems to be what they...

I really like that store and often buy shoes there. I love supporting local stores . But and this is a big but ….in the past year I tried on shoes and often they don’t have my size. Totally normal. . Not once someone mentioned that it could be possible to order my size. Every time I feel totally ignored after trying on a pair to then wait for another available vendor to get me another size . Not once I got a thank you for coming by (unless I purchase something)or if there is anything else that I could be helped with. Makes me not want to go anymore. Now I have to do the research myself to find the pair of shoes I really wanted in the size...

Francis was the main employee working in the men's section. Even though it was 20-30 minutes before closing, he was treating customers like it was the beginning of a shift. He helped me and 2-3 other guys almost simultaneously without diminishing the quality of his service. I could literally see the sweat on his brow from running around trying to find different types of shoes but he still took time to explain the options available and make shopping a pleasurable experience. And I hate shopping, so...