I heard this place serves very good pastries and its like one of the best in Seoul and is comparable to those in France. I walked there and I was quite shocked at the ambience and the decor of the place it looks so high end it can really compete with how a fine dining restaurant looks like. The place looks rather big, but I think the middle is hollow so the moment you walk into the shop you are just walking in a circular direction. The items are well categorized into sections so its quite easy to look for the items you want. The pastries really look very exquisite and all are tempting to try but I just asked the cashier to recommend me a few. Nice and very detailed desserts, like the apple I ordered, nicely filled with apple cubes in the interior . The choux also tasted good and jammed packed with cream. There were seats around so I just picked an empty place and sat down. I believe there is another level lower which has more seats, but I didn't explore because I was there rather late and they were like 20 mins to closing. Expensive? Yes a little, but I think it's pretty alright for the quality of the pastries they serve. It's a pretty good place to find friends to chill and relax and share...
Read moreThis is the first time I'm knocking a star off from my review for bad service. The bakery is phenomenal. Really pretty. Every detail is cared for and the breads are fabulous. You can see the bakers putting in so much effort in crafting each and every piece. Even the cakes look like art pieces.
The problem here is service. All ther servers and those behind the counters act like snobs. They don't smile, don't engage with you, despite the fact that you've been standing at the counter for a while. I guess this is what happens when there are always a line to buy bread or sip a cup of coffee at the cafe. And I guess when you have the quality of bread to back it up, perhaps that is doable.
The prices are steep so keep that in mind. The bread, cookies, pastries and cakes are all Instagram-ready, and they taste good as well, which is a rarity. But there is nowhere else you can impress your special one on a brunch date in Itaewon...
Read moreBoth me and my partner had pastries there a few days ago and found that the pastries were both underwhelming and overpriced.
We ordered an eclair and a Mille-feuille and were dissatisfied with both for the following reasons:
The choux pastry of the eclair was moist and soft instead of flaky. That could be fine, but not from a bakery marketing itself as French, and certainly not with the price tag.
With the Mille-feuille, the issue was the strawberry. Instead of using fresh strawberries, the staff is using a cheap strawberry jam. Again, this would be fine if they wished to reduce de costs to deliver cheap pastries, but it is inconsistent with the price tag.
There is plenty of places to get pastries in this area of the city. My recommendation is that you simply...
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