Nonfiction — Local services in Seoul

Nestled in the heart of Hannam-dong, this store is a true hidden gem that you simply must visit! Located in the vibrant Itaewon area, it's easily accessible and yet feels like a serene escape from the hustle and bustle of the city.

As soon as you step through the door, you're greeted by a warm atmosphere that instantly makes you feel right at home. The calming vibes and aesthetic appeal of the place create the perfect setting for a leisurely shopping experience, loved it.

The staff here are not only kind and helpful but also incredibly passionate about what they do. Their enthusiasm is contagious, and it was pleasure to hear sharing their expertise and recommendations.

Whether you're searching for the perfect gift or simply looking to treat yourself, this store is the ideal destination. With its cozy ambiance and wide selection of products, it's sure to become one of your favorite go-to spots...

If you're not a scent person, this will just be like any other scent shop trying to be cool. You'd likely walk in, smell a few things, and walk out.

If you're a scent person, however, you'd hugely appreciate the fact that Nonfiction actually took the effort to create a physical experience, in how they present their scents at the shop. The whole experience was quite synergistic with the many smells that they're attempting to bring to market. Store is perpetually crowded, so if you're in the Itaewon area, make sure you drop by.

We ended up getting a few bottles of perfume, but from Chicor (Sephora equivalent) before we flew off, for tourist tax...

As soon as you Walk through the door you are basked into nice smell lingering in the air from Non-fiction products. The perfumes were light and fresh with touch of exotic ingredients. We have been escorted by personal assistant who walked us through all the products and recommend us products that famous in Korea. I would definitely recommend this place if you want hand wash, hand cream, body...