New York Pizza Company, East Ridge — Restaurant in East Ridge

Being originally from New York City, I'm always on the lookout for authentic NY style Neapolitan pizza, and this place delivers! The crust was excellent - just the right thickness to fold over (which is the only proper way to eat pizza!), with perfect leapording that you can get only in a brick oven. The amount of toppings was sufficient although not overly generous, the cheese was just right, and there was enough oil on each slice that it dripped off when you picked it up, which is how it should be. I tried both the pepperoni and the meatball toppings; the pepperoni was perfect in every way, but I wasn't a fan of their meatball - I wouldn't order it again. (But...that's just me. You might like it.)

The atmosphere was classic pizzeria style, with comfortable booths and large murals of NYC scenes on the walls, including one of the Brooklyn Bridge, which I used to walk over to and from work in the Wall St. area, weather permitting; it was a nice, nostalgic touch.

By all indications this place has everything going for it that should make it a huge success, with one exception: the pricing. I don't know where the owners are from, but this is Chattanooga, not NYC. A basic slice is $4, with each additional topping an additional 75 cents. They have a "deal" with 2 slices and a drink for $10, but add 75 cents per slice for a topping and you're looking at $11.50! Compare that with NYC, where not only is the cost of living much higher, but so are the salaries. I checked with some friends in NYC, and the current average pricing in Brooklyn is $3.00-$3.25 for a plain slice; 50 cents for an additional topping. In Manhattan it's $3.00-$3.75 for a plain slice; 75 cents to $1 for an additional topping. On Long Island $8.99 will get you two slices WITH A TOPPING and a refillable drink. I repeat: the cost of living and salaries are both considerably higher there than they are here in the South, so why is the pizza more expensive here, when everything else is much cheaper? An 18" pie for $18 ($2.50 per extra topping) is a bit more reasonable since you get 8 slices, but that's not doing a single person who wants a quick lunch any good.

Would I go there again? Yes, definitely, but whereas with more reasonable pricing I'd be there at least once a week, being retired - and what with inflation and the economy being on the verge of collapse - it's not likely I'd go more than once a month. (Fortunately, I make an excellent homemade pizza, but I can't get the classic Neapolitan crust with that lovely leapording in a home oven.) I suspect they'd do a lot more business if the prices were lower. Given the economies of scale and considering that certain fixed costs (rent, equipment, etc.) wouldn't change, selling more pizza - albeit at a lower price - would ultimately result in higher profits.

Incidentally, they have a "gold pizza" on the menu for $1,000. As the name implies, it's covered with 24K gold leaves (which are tasteless) on top. Again citing the present state of the economy I doubt they'll sell any, but if you can afford to throw away $1,000 on a pizza, let me tell you what you can do instead to make yourself feel like a million bucks even after the pizza would be long gone: Give $950 to the food bank, and get yourself a 24" pie for $24. Head on over to Amazon, where $23 will get you 96 sq. inches of 24K edible gold leaf, which is what's used for decoration on things such such as pizza, steak, or cakes.. (BONUS: You can cut it into any shapes you want that would be befitting a special occasion, or simply hearts for a special someone.) Gold wouldn't add anything to the flavor, but knowing a bunch of kids aren't going to bed hungry because of you should - if you have any kind of heart - put a smile on your face and bring a satisfaction to your soul that...

I ordered the meatball sub and picked up on my break. I thought I was getting a real meatball sub.. after all the compliments I'd heard about the pizza I thought the meatball sub would be homemade large meatballs/cheesy sub. It was absolutely not to my liking. If you like those frozen tiny meatbals that come in a bag this is for you. I didn't like the spongy texture. I took one bite with the meatbals and pulled all of them out and just ate the cheese and bread. The cheese could be a MUCH greater quality. I almost got a pizza but the pics showed all the pizzas with scarce cheese and sauce poking thru all over. I almost knew when I saw the the writing on the door with markers it wasn't professional at all and did not look good need to order signs. Simple and clean is better. After all the hype people all over this area have about this place I was disappointed. Then I reread the menu and it simply says Italian meatballs. No homemade or anything like that. That says it all....

This place is INCREDIBLE. The owner is from Long Island. It is true New York pizza. Not simply ‘New York style’. This place is legit. The dough is light and has a crunch when reheated. The sauce is perfect and flavorful and doesn’t give any indigestion. The cheese is hand shredded.

This is not your average Pizza Hut. This is what pizza should taste like. If you were in New York, this would be one you would go out of your way for.

If you don’t know what a grandma ‘slice’ of pizza is- I describe it as a thinner Sicilian. They dollop the sauce on top and then a bit of garlic oil and fresh basil🤤. They also make a Sicilian, which I normally don’t care for because it gets too bready and doughy- but their crust is light with a crunch on the bottom.

Really, do yourself a favor and check this place out. My husband and I have been going here for two years and it is consistent and FABULOUS. stop thinking about the traffic and go try it. You haven’t lived yet.

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