William Price Distilling Company — Restaurant in Houston

I’ve been a loyal patron of William Price since their early days, back when they were truly carving out a unique space in the Houston spirits scene. It’s genuinely disheartening to confirm a disappointing trend on recent visits: the product selection, especially the whiskey, has fallen into a rut and is a fraction of its potential.

​The legendary single barrels—the high-proof ryes and unique sherry-finished single malts that defined their brand—are gone, replaced by what feels like a parade of generic, muted whiskies. This isn't just a lack of new stock; it’s a diminution of quality and character. Where there was once a bold, innovative inventory, there is now a noticeable lack of depth. This suggests a pivot in sourcing that prioritizes volume over the bold, innovative spirit that initially earned their fanbase. The product vision is clearly adrift, a critical failure for a distillery built on daring experimentation.

​The only reason this review isn't a 1-star condemnation is the phenomenal retail staff. Their attention to detail and hospitality remain the gold standard. Adam, in particular, is a lifeline. His high-level knowledge of the limited current inventory is unparalleled, and he can articulate the nuances of every bottle with genuine passion. He is not just a bartender; he is the brand's best ambassador, consistently turning out top-tier cocktails that prove the bar team is operating at a craft level the liquid itself no longer supports. This staff deserves better products to champion. ​The Texas spirits landscape is brutal and hyper-competitive. William Price must quickly adapt to this changing climate, because their current, imbalanced model—elite staff, declining core product—is simply not sustainable.

This institution is too important to the neighborhood and Houston to become just another cautionary tale. It requires urgent action from management with a bold, revitalized product vision to stabilize the ship. I remain cautiously hopeful they can find the consistent quality and direction needed to not just survive, but thrive again. The old fans are ready...

The drinks were great. The service was lackluster. It was our first time visiting the place and the people greeting us essentially went 'hey here's the menu pick what you want.' I told them it was my mom's birthday and they kinda just went 'ok.' I was hoping they'd at least explain a bit about the business, how long they've been there, what drinks they'd recommend but nope. Nothing.

I'm thinking if we went there on a busier time it might have been better? The place was pretty much empty, with only 2 other customers. They only had pre-packaged snacks out of a refrigerator available, plus some nuts + fruit snack packages. Like these items looked like they were bought straight out of a grocery store or something. The food truck was still setting up outside.

My mom told me she's been to distilleries that were nicer than this 😅

In the end, though, we still bought a bottle of rum. The drinks were amazing. I'll probably come back for just the drinks to purchase them by the bottle and bring them home. I'll have to give them another chance when...

Came here around happy hour just to check it out after meeting Claire their promoter at the Midmain lofts.

We had the cocktail flight, mango mama, and Kentucky Cold Brew.

Of the cocktail flight, the summer breeze and gold rush were clear winners for being refreshing and sweet, respectively. The Destroyer is a cocktail for a certain type with its orgeat and jalapeño combo - I am not that type, but it was decently balanced. The Saturn redux is good if you are looking for a mid-sweet, passion fruit kick.

The mango mama made with real mango puree and chamoy was worth a revisit in and of itself.

Service was 💯 We bought bottles of their delicious potato vodka and coffee liqueur. Very reasonably priced, funky and chill atmosphere looking directly into the Still on the other side of the bar.

Will...