Roc Pho Shop — Restaurant in Town of Henrietta

The building is pretty - that's it. These are the same owners from Broth on Main / SEA Pho and like this third rendition, the basics are still missing. Charging customers for sauce too is appalling and officially when we called it quits making ROC Pho our routine spot.

I can name 25+ Vietnamese restaurants down the coast I've personally eaten at this year alone, who do NOT charge customers for chili oil, hoison sauce, or fish oil with their appetizers. I have never seen a restaurant, let alone Vietnamese, do this anywhere in North America.

There has always been an issue when ordering. Items missing, sauce that I've been charged for not being added into the order, ordering something on their menu and showing up to find out they are out of it, and forgot to take it off their online ordering app, among many other issues. We had these stuffed 'Angel chicken wings' that were so gross, we tossed them after spitting out one bite. Consistency is an issue with this place and this isn't brain surgery to figure out. Nobody wants these over-the-top fancy chicken wings. People want good pho, good prices, and the basics to be right.

My family and I eat pho 4x a week, at a local spot that has no frills, and zero care for how much chili oil you use. No fancy menus, over decorated tables, nothing of the sort. ROC Pho is an example of trying to be someone they are not, and attempting to push a new style of Vietnamese food which will not succeed in blue-collar Rochester. And sure, the local RIT kids will visit in but not come back a second time when they too realize how expensive ROC Pho is. Please, be brilliant at the basics. People are coming to you for hearty food - not to be nickel and dimed on the quantity of peanut sauce they order. I shouldn't have to triple check my bag to make sure everything is there.

One of my biggest pet peeves is how I will order spring rolls, fresh rolls - and due to the poor packaging and American kids not knowing the basics, my spring rolls are always crushed under the soup and the rice paper explodes from the heat, leaving a half chewable Spring Roll with my up-charged $1 Peanut Sauce. Stuff like this doesn't happen at other Vietnamese restaurants. Why? Because instead of focusing on the frilly, nonessentials, they know what people are coming in for - and it's quality. Focusing on the food should be your #1 goal. And it feels the ambiance and setting is focused on more than the food itself.

(Which btw for $1 - is pretty horrendous you only fill a small quarter sized cup HALF WAY! Especially for charging customers. I'd hope if you're uncharging customers for no reason, you'd at least fill the container decently. Not skimp us! This has happened at least 4x and I spoke to the owner on it!)

All in all, like Broth on Main and SEA Pho, there are more authentic options with better flavor, less of the frills and cheaper, just minutes down the road. I hope this place improves but after 10 attempts to eat here, I've given ROC Pho enough times to show they care, and they cannot get the...

During my recent trip to Rochester, NY, I had the pleasure of dining at Roc Pho Stop, and it was nothing short of amazing! From the moment I walked in, the warm and welcoming atmosphere set the stage for an incredible meal. Special thanks to Nalee and the staff, whose attentive and genuine hospitality made the experience even more memorable.

I arrived early to beat the lunchtime crowd and took the opportunity to sample a variety of dishes, each more impressive than the last.

I started with the Spicy Squid, which was absolutely on point. The squid was tender, perfectly cooked, and seasoned with just the right amount of heat—enough to excite the palate without overpowering it. This appetizer set the bar high for the rest of the meal.

Next up was the Banh Mi Tofu, a colorful and flavor-packed sandwich that stole the spotlight. The tofu was expertly seasoned and paired beautifully with fresh, crunchy vegetables, tangy pickled carrots and daikon, and fragrant cilantro. The baguette itself was perfection: crisp and golden on the outside, soft and airy on the inside. This sandwich was as satisfying as it was visually appealing (just look at that vibrant photo!).

Finally, I couldn’t resist trying the Pho Beef Special, and it was everything I hoped for. The broth was rich, aromatic, and full of depth, clearly the result of hours of slow simmering. Tender beef slices, fresh herbs, and perfectly cooked rice noodles came together to create a bowl of pho that was both comforting and indulgent.

Roc Pho Shop truly delivered on every level. From the exceptional food to the impeccable service, this spot is a must-visit for anyone in Rochester. Whether you’re a Vietnamese food enthusiast or a first-timer exploring the cuisine, this gem will leave you impressed...

The pho is authentic and flavorful. Comes with beef and beef balls but option to add in tendon and other goodies. The broth is good and there's always a debate of adding condiments or not. You get a fresh side of Thai basil, hoisin, siracha, bean sprouts and lime.

The best appetizer is the fried squid! There's so much flavor. We ordered two portions. The eggrolls were crunchy and come with a side of dipping sauce. The fried chicken wings were super crispy but juicy inside.

The lemongrass pork chop was mediocre. I've had better. The pork was dry with salty notes but no umami. It came with lettuce, tomatoes, cucumbers and a fish sauce dipping sauce. The broth it came with was nice but very salty. The side of rice was definitely needed to counteract the saltiness of this dish.

The banh mi was lackluster. Mediocre is giving it too much credit. It was not a great banh mi. Very dry. No flavor. Burnt bread after having asked for it to be untoasted. It also came with a salty broth, maybe to add some moisture and life back into the banh mi itself. Very disappointed in the banh mi. Would not recommend and would not order again. I'd go down the road to get better bang mi.

Atmosphere is great. Hip, clean and modern. Seating is limited indoors but there's a patio for warmer months. The look of the restaurant is modern and very nice.

There's a private parking lot and handicap accessible.

I would probably only come back for pho and squid. I'd stay away from...