Domino's Pizza — Restaurant in Vancouver

Subject: Urgent Call for Transparency and Integrity in Pricing Strategies at Domino's

Dear Domino's Leadership Team,

I am reaching out today, not just as a customer, but as a concerned patron who has witnessed a disheartening shift in the business practices of Domino's. It is with a sense of urgency that I address an issue that not only affects me personally but potentially impacts the trust and loyalty of every Domino's customer.

During a recent experience, I was taken aback by the stark disparity between the advertised price of a pizza ($11) and the actual cost I was charged ($30) after all fees were applied. This practice of concealing additional fees is misleading and suggests a troubling assumption that customers will not notice or object to such discrepancies. This not only undermines the trust we place in Domino's but also insults our intelligence as consumers.

The use of such unscrupulous pricing tactics casts a shadow over the integrity of Domino's, suggesting a corporate ethos that prioritizes deceptive short-term gains over the establishment of long-lasting customer relationships built on transparency and honesty. This approach is damaging, not just to the customer experience, but to the very reputation of Domino's as a brand that values its patrons.

I implore Domino's to consider the broader implications of these practices. Transparent and honest pricing is not merely a matter of ethical business conduct; it is essential for fostering a loyal customer base. Personally, I would have no qualms about paying $30 for a pizza, provided the pricing is communicated transparently from the beginning. The willingness to pay is not the issue at hand; it is the principle of trust and honesty in business transactions that is at stake.

This letter is a call to action for Domino's to realign its business practices with the principles of integrity and transparency that are fundamental to building trust and loyalty among customers. Adopting a straightforward approach to pricing will not only mend the trust of your customers but also enhance the overall perception of Domino's as a brand that respects and values its customer base.

In closing, I urge Domino's to critically evaluate its current pricing strategies and to consider the long-term benefits of establishing a transparent, honest, and respectful relationship with its customers. Making a commitment to transparency in pricing would be a significant step toward restoring customer faith in Domino's, ensuring a loyal customer base for years to...

The service was fast and the Driver was friendly. If this was the only thing I cared about, i would rate this much higher.

My order cost 45 dollars including a 5 dollar tip. I ordered a large broklynn style pizza, vread sticks and a soda online. The food was fairly bad tasting, and i was shocked this cost so much.

There is a real New York style pizza shop 1 block from this place that charges half of what Dominos does for twice as much and it tastes very authentic.

I wasn't expecting high quality from a fast food joint, but the food was only 1 level above frozen pizza at the super market for 45?? dollars...really kinda insane.

I am not an automatic tipper either, i don't believe in automatic tipping. As soon as i place my order, the confirmation screen takes me to a section where it explains to me that the delivery charge of 3.99 is not a tip and i should tip my driver.

I found this rather offensive. If you are going to charge me that much for the near welfare line quality food, maybe use some of those 300% mark up to pay your drivers what you think they are worth.

Like seriously, the food will never warrent a tip, buy you need to resort to putting pressure on me to pay your...

Well to start off I got a notification that my pizza was ready for pick up, I drove to the location to get my pizza, and when I had told them that I was there for my order, they proceeded to tell me that it was not yet ready, and I had told them that 10 minutes prior I had received a notification that the pizza was ready for pick up. The guy proceeded to tell me that they are busy and it was going to be another 10 to 15 minute wait so I parked my car and waited outside for about 10 minutes when I went inside, I was genuinely grossed out to see that Domino’s employees are not required to wear gloves when they’re making pizza, all four of the employees were in an assembly line with no gloves on applying toppings to pizza with bare hands… I did give it three stars because the pizza was hot and according to my son, the pizza was really really good, but I’m still surprised that Domino’s doesn’t require their employees to wear gloves when making pizza. I worked for papa Murphy’s for many years and we were required to wash our hands in between glove changes, and always wear gloves when we’re handling food, I’m sure they wash their hands but still...