Coles North Perth — Attraction in North Perth

I rated Coles North Perth two stars not because of the staff or the store presentation, but because of the lack of product diversity. In fact, the staff at this location are easily the best I have ever interacted with at any Coles store. They are consistently professional, approachable, and genuinely helpful. Whether it is at the checkout, the deli, or the service desk, they maintain a level of customer care that sets a clear standard for other stores to follow. The team clearly takes pride in their work and creates a welcoming environment every time I shop there.

However, the store’s strong service is being let down by poor stock variety. The range feels repetitive and narrow, offering the same predictable items week after week. This lack of diversity removes the sense of discovery that keeps customers engaged. It feels like the product decisions are based purely on generalised national data, not on the preferences of the North Perth customer base, which leans toward quality, variety, and premium flavour options.

A key example is the absence of Dare Iced Coffee “Intense.” It is a strong, full-flavoured product that would perform extremely well in this area. Customers here are more likely to explore bold, high-impact items, and failing to stock this product shows a gap in alignment between corporate stock decisions and actual local demand. Competing retailers in nearby suburbs have already introduced it with great results.

Coles North Perth has the staff, the presentation, and the environment to be one of the best-performing stores in the region, but the product diversity does not reflect that same standard. Expanding the range with more innovative and high-demand products like Dare “Intense” would align the store’s offerings with the quality of its people and the expectations of...

It appears Coles is still engaging in strategies that mislead customers into believing they are receiving discounts when, in fact, the original prices have been inflated beforehand.

A particularly egregious example involved jars of Nutella priced at an astonishing $13 each. This excessive price point was far above what most consumers would consider reasonable, especially during a period of heightened financial strain due to the ongoing cost-of-living crisis. Unsurprisingly, the display of jars remained untouched for weeks—a clear indication that customers were unwilling to pay such an exorbitant amount. Eventually, the product vanished from the shelves, likely after failing to sell.

It is disheartening to see a major retailer attempt to capitalize on essential grocery items by inflating prices and presenting them as discounted. This practice erodes trust and alienates customers who are already facing significant economic pressures. Coles should prioritize fair pricing and transparent practices rather than exploiting consumers during such a challenging time.

Shameful tactics like these do not go unnoticed, and customers deserve better from one of Australia’s leading...

If I could give no stars, this'd be the place. I've just returned from Coles in North Perth. It was a whole 20 minutes to closing time. The young lady behind the meat counter said she couldn't give me some slices of hot chorizo sausage. The reason she gave me was that the two slicing machines weren't available because one wasn't working and the other had just been cleaned and was full of chemicals. I did think it was odd that she should be cleaning it when the store hadn't closed yet.

I noticed at least 10 long knives on the counter behind her next to the slicers and asked her to use them. She then told me she hadn't been trained to use the knives! And of course we all know that she has NEVER used those knives before and you do need a PhD to operate one.

I called her bluff. I asked for the manager. She told me there was NO manager on duty. I told her I found it hard to believe. I insisted on speaking to the manager and she magically said she could use the knife and slice it for me. Voila! It was a miracle. She begrudgingly sliced it for me and it showed.

Coles North Perth, you've got to train your staff to be more...