Sitia Beach — Attraction in Municipality of Sitia

Sitia Beach is a lovely surprise for anyone who visits. It’s very clean, well-organized, and spacious — even during peak hours. The sand is soft and comfortable, and the sea is calm and crystal clear, perfect for swimming and relaxing. There are sunbeds and umbrellas available, but you can also lay your own towel.

The location is ideal — there is a nice beach bar there called Kalamia that serves fantastic cocktails that are reasonable priced. We paid for 2 sunbeds, an umbrella and 2 freshly made cocktails, under 20 EUR.

Sitia Beach is just a few minutes’ walk from the center of Sitia, so you’re never far from cafes, taverns, or shops. The overall vibe is relaxed, family-friendly, and authentically Cretan — no large crowds, no stress, just pure seaside pleasure.

It’s the perfect spot for peaceful, quality time by the sea. Its a good choice when there is a medium North / North West wind, for the water remain relatively calm, as opposed to other nearby beaches that get kinda wavy.

Sitia is one of those places that doesn’t beg for your attention — but once you’re there, you never want to leave. It’s authentic, welcoming, and blissfully free from the overwhelming crowds of more touristy spots. I visited with my partner and we stayed at the Sol suite of Avra Maris, just a short walk from both the beach and the seafront promenade. Everything was within reach — an organized beach, cozy raki spots, seaside taverns with incredible food, and warm, friendly service.

The atmosphere in Sitia is simply magical. At night, walking along the beach, you hear the waves blending with the soft chatter of locals and the irresistible smell of grilled octopus and raki in the air. You don’t need much — Sitia gives you everything you need to truly unwind and recharge.

If you’re looking for a destination where you can slow down, feel like yourself again, and rediscover what makes holidays meaningful, Sitia delivers — effortlessly, without trying too hard. And once you've been there, you'll find yourself...

Sitia supermarkets A Lidl supermarket with local Greek goods is close at 1 minute by car. There are a few more supermarkets and a handfull of 7-11 in Sitia. A large Supermarket X is easy to find, from Lidl cross the street , there is a street at 90 degrees from Lidl, follow that street until you reach the largest supermarket X. This X is where all locals go to, great Greek local dishes. The supermarket in the center of Sitia close to the roundabout has local goods and a butcher with delicious meat. Try their Kofta! Across the street of this supermarket near the round about is a small 7-11 in a small street that sells Royal Toro BBQ charcoal.

Sitia centrum On a corner close to the boulevard of Sitia is a design olive wine shop with great products. Walking away from the Sitia city on the boulevard is Kipseli design shop with lots of presents for home. Their donkey milk products are great! Cleopatra used to bad in Donkeymilk, so try it. Try their Manotira / Iron Wort tea, anti biotic properties and good for your health, the ancient Greek used it to heal their soldiers. The favorite product by Hippocrates. A range of local products such as the world renowned Sitia olive oil, good selection of honey (thyme, pine etc). Cotton greek bathrobes etc. Sitia is an olive oil producing area since ancient times and still world renowned for the olive oil, 0,1 or 0,2 (low acid) is the best you can get. The world championship of olive oil is still held in Sitia. Sitia has some nice shops but is far from a large shopping area, still the smaller parallel streets next to the harbor have...

This is not an idyllic beach. It is a city beach with lots of local and tourists with a busy strand and lots of umbrellas and beach bars. There were people in the water all day long, with small groups of regulars starting before dawn. The sand on the sea bed is a bit gritty, but the water was clear. There are facilities for changing and showering and access for those who need support to get...