Nikka Japanese Market — Attraction in Goleta

Wow! This place is amazing. At first glance, it seems pretty small and you wonder how much stuff they could actually have there... and you'd be shocked! The store is narrow and a bit crowded, but DEEP! and absolutely filled with any Japanese/Asian grocery item you may need! Even within an item category, e.g. chili paste or curry roux, you can find plenty of price and brand variety. Honestly, other than fresh meat and fish selection, this place has practically everything you need to make most Japanese dishes.

Some notable products: Good variety of both large and small bags of rice Various cooking sauces and seasonings, not limited to Japanese cooking but also many Vietnamese/Thai/other Asian products (e.g. mirin, sake, ponzu, sesame oil, oyster sauce, chili sauces, sushi seasoning, Worcestershire sauce, tonkatsu sauce... the list goes on!) Good selection of produce (e.g. shishito peppers, eggplant, radish sprouts, Tokyo onion, yams, lotus root, various mushrooms...) Some frozen meats for dishes like shabu shabu Pickles/tsukemono (e.g. fukujinzuke, shibasuke, rakkyo, takuan, kimchi) Frozen dumplings and gyoze/wonton skins to make your own Lots of miso to choose from! Huge variety of Japanese snacks! Sometimes certain products cycle out (sadly :( ) but there is always something interesting to check out and they always carry classics like potato chips Lots of Japanese drinks and refrigerated snacks like cakes in the fridges lining the store Small selection of Japanese electronics like rice cookers and water heaters Variety of kitchen tools and tableware

Man, this place is awesome! So much packed into such a small space, a true gem! The service is always great as well, very nice and polite. Plenty of parking too, which is...

Great little market! A heavy focus on japanese products which is great. Decent sake collection, even a small collection of japanese products like lotions, face masks, etc. Went for the first time yesterday, just to pick up some drinks to go with our dinner from Nico ramen, so didn't get to do a deep dive but we'll be coming back for sure. I've been going to the Indochina market over by Cajun kitchen in Goleta for a while, and recently the Oriental market on Hollister and nikka definitely had a greater range of Japanese items, so I'm glad to be adding them to...

Have you been to this store? It's located in the Calle Real Shopping Mall (5721 Calle Real), between KFC and Kyle's Kitchen. This store is very well stocked and very clean. Lots of colors and tons of things not found in regular grocery stores. Beautiful tea sets. We came in to buy Thinly Sliced Rib-Eye for Shabu Shabu. Great prices. The staff is friendly and knowledgeable. They have great hours, 10 am-7 pm. I will be going back to explore some more....