The Soap Store — Attraction in Ruidoso

If you’re visiting Ruidoso, you absolutely must stop by this incredible soap store! Under new ownership, this charming little shop is a true hidden gem. The moment you walk in, you’re greeted by the most amazing scents—fresh, clean, and utterly delightful.

Their handmade soaps, crafted in-house, are nothing short of luxurious, made with high-quality ingredients that leave your skin feeling soft and refreshed. The bath salts are equally top-notch, perfect for a relaxing soak after a long day of exploring. And let’s not forget the adorable rubber duckies that add a touch of fun to any bath time!

Beyond the incredible products, this store offers a fun and unique experience. Be sure to put a pin in the map on the wall to mark where you’re from and snap a picture with their vintage payphone—a perfect little memento of your visit!

The store is beautifully arranged, the staff is friendly and knowledgeable, and the overall atmosphere is warm and inviting. Whether you’re shopping for yourself or picking up a unique gift, this place is a must-visit when you’re in Ruidoso! I can’t wait...

Love love loved this place! By far the most unique and beautiful store in Ruidoso. Came in and found myself in a heavenly cloud of delicate and precious aromas. The customer service was superb and the owners are the sweetest, most kindhearted people. I left fascinated by the variety of bath bombs, shower bursts, bath salts, candles, etc. Thanks to the owners and their incredible products, my budussy is the cleanest and freshest in East Texas. I can say, without a doubt, that I have found the happiest...

I’m so glad I ran across this shop during a day trip to Ruidoso! I bought the grapefruit salt scrub, paradise body butter, and paradise loofa bar soap. I’ve only had them a few days but my feet, elbows, and knees have never felt softer! I will never go back to bath & body works. I’m so glad I can order online or make another day trip to buy more when I need it! Try any of their products and you won’t regret it! The owner Brandon was super cool and helpful as well. Great...