Reef Digital Agency — Local services in Sydney

REEF has been our SEO consultant since 2018, coming to us via word-of-mouth recommendation from ACON. We have never regretted our partnership with REEF. Our account consultant gives us a personalised service with regular comms and reporting. Indeed, that person becomes a de-facto part of our Info and Comms team (that I lead). The relationship works so well that I can maintain a hands-off approach and simply watch the work happen.

"That work" has resulting in my team members learning much about SEO and our website/s rise to sector-leader status. REEF’s strategy is to help us structure our site and build content in ways that allow Google’s algorithm to rank our pages higher in search results. The algorithm functions to ensure our quality site content is returned ahead of other people’s content – this way the search is more successful. The industry wisdom is that any search result that doesn’t appear on the first page of a search is unlikely to be opened/clicked.

There are several factors that improve searchability – site hierarchy; keywords; internal links to other pages; metatags; content that is informative and contains appropriate, highly ranked search terms; just to mention a few. Reef has helped us to remodel our site around these principles without losing the quality or readability of our content.

REEF help us maintain high performing pages and blog posts. In organic Google searches, we achieve top placed results, often achieving boosted snippet presence. They have helped drag us from the web doldrums and into the competitive evolving digital sphere.

(Paul Harvey, Information & Communications Manager,...

We've had the pleasure of working with Reef Agency on our Google Ads campaigns for the past 2 1/2 years, and the experience has been outstanding from start to finish. Their team took the time to understand our charity and our audience, and they have brought a strategic, data-driven approach that has delivered real results. Since partnering with Reef, we've seen a significant improvement in both the performance and efficiency of our campaigns. Their reporting is clear and proactive, and they consistently provide valuable insights that help us make informed decisions. What really sets Reef apart is their genuine commitment to our success. We highly recommend them to any organisation looking to improve their digital...

Reef employees are a true pleasure to work with. They’re super knowledgeable and always ready to answer any questions we have. They’re very passionate about what they do which really shows in the fact that they always take the extra step to help us out in solving our problems and coming up with better strategies. We really enjoy working with them. Each business has unique problems and Reef understands this. They always take the time to think of the best route for each unique situation. They have helped boost our SEO as well as helped us better understand our position in the digital environment. Plus they’re super polite, which makes each interaction with...