ALE-HOP — Local services in Tarragona

We loved shopping at Ale-Hop Tarragona on Rambla Nova! It’s such a fun and affordable store with a wide variety of useful and quirky items. During our trip, we bought travel games, sunglasses, hats, a cute handbag, and some hand fans — all at great prices.

The store is very well organized, with bright displays and a welcoming vibe. Everything is easy to find, and it’s perfect for tourists who want to grab practical things or fun souvenirs.

What makes it even better is the location — Rambla Nova is the heart of Tarragona’s modern shopping and strolling area. It’s built on the remains of an ancient Roman road that once connected the city to the forum, and today it’s a vibrant boulevard filled with history, cafes, and shops.

👉 Useful tips for visitors:

The store is open every day, including Sundays, which is a big plus in Spain. Prices are very reasonable, especially compared to more touristy gift shops. It’s a great place to cool off, as it’s air-conditioned and spacious. The famous Balcó del Mediterrani viewpoint is just a few minutes away — perfect for a post-shopping stroll. Highly recommended if you're in Tarragona and want some fun, stylish, or practical items without...

So Ale-hop is a big chain of gift shops that has general trinkets, toys and supplies that although cheap, and in some cases surprisingly cheap, are relatively good and well designed. I ended up using many things from this store in a daily basis, such as batteries and notepads, and my partner even bought some shoes here knowing that even if they lasted months, it still is a good value (and they were in service way over an year, so...)

This ale-hop in particular faces the balcony of Tarragona, so the view couldn't be better, and you will recognize it for the cow in...

Ale-Hop es originaria de Alicante y ha sido fundada por Vicente Grimalt, el empresario que ha roto moldes al puro estilo Amancio Ortega, pues con tan solo la formación obligatoria comenzó a trabajar en agricultura hombro a hombro con su padre, en Gata de Gorgos, y a día de hoy es uno de los empresarios más exitosos de España.

era un establecimiento pequeño que, entre otras cosas, era un experimento para conocer el mercado y tener una visión de si el negocio sería exitoso o no. A día de hoy, la cadena factura más de 60 millones de euros al año y son Darío, Sergio, Pablo y Raúl Grimalt, hijos del empresario, quienes junto a su padre se encargan de velar por el ‘imperio de la vaca’. Darío Grimalt es quien se dedica a los eventos públicos, es la voz de la compañía y vela por el anonimato de su padre, quien desde siempre se ha mostrado poco interesado en aparecer...