Beauty Icon STL 1 - Beauty Supply Store — Local services in Bridgeton

My go-to for all things! Omg what a store… found almost everything under one roof! Beauty Icon is a total gem! The store is huge and seriously has everything I could ever need from wigs and weaves to hair care, cosmetics, and accessories. It's like a beauty lover's paradise!

The staff is amazing—super helpful, kind, and really know their stuff. Shoutout to JIMMY, the manager—he’s always welcoming, professional, and goes above and beyond to make sure customers leave happy. You can tell he really cares about the store and the people who shop here.

And don’t even get me started on the wigs and hair selection—OMG, what not! They’ve got every style, texture, and length you can think of, and the quality is top-tier. Same with the cosmetics so many options, it's impossible to leave empty-handed.

This is hands down my go-to beauty supply store. If you haven’t been, you’re...

🌟🌟🌟🌟🌟 A Hidden Gem in Bridgeton!

I’m so glad we found this new beauty supply store in Bridgeton! The selection is amazing — from haircare to skincare to accessories, they have everything my two teenage daughters and I could want (and then some!). The prices are super reasonable, especially compared to some of the bigger chain stores, and the variety means we can each find exactly what we need — whether it’s braiding hair, edge control, lashes, or even cute self-care items.

The staff is friendly and helpful without being pushy, which made shopping comfortable and fun. We’ll definitely be regulars. Highly recommend checking it out if you're...

I was so excited when I Googled or beauty supply stores I give the one star because they did speak when I walked in but I had my granddaughter with me and I take medication and it makes me go to the restroom a lot so I asked him where the restroom was before we started shopping we were so excited together he looks at me and says the restroom is down I can't shop here if I can't utilize a business to full it's like going to the bathroom and then being able to give you my money and Shop then...